Director, Marketing Data – Analytics

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $203k - $305k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Zendesk

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

💼 Consulting

📣 Marketing

📦 Logistics

💰 Grant on 2019-09

Consulting • Marketing • Logistics

Zendesk is a company that provides a comprehensive suite of customer service and sales solutions. Their offerings include messaging, live chat, AI-driven automation, data privacy and protection, and an agent workspace, all designed to enhance customer experience and support operations. Their platform is designed to be flexible and scalable, catering to businesses of all sizes, including small enterprises, startups, and large corporations. Zendesk emphasizes the importance of integrated workflows and personalized customer interactions, leveraging customer data and AI to improve service efficiency. Additionally, they provide professional services, resources for training, and a strong emphasis on diversity, inclusion, and sustainability.

📋 Description

• Lead and develop a high-performing Marketing Analytics team • Define and evolve the marketing measurement strategy, including KPI definitions, reporting governance, funnel health, channel performance, and ROI frameworks • Build scalable analytics products and self-service dashboards for Marketing and senior leaders • Partner with Finance, Sales/Revenue Operations, Data/Engineering, Product, and Marketing leaders on planning, target setting, pipeline pacing, budget allocation, and business reviews • Advance attribution and incrementality approaches linking campaign and channel activity to pipeline, revenue, customer outcomes, and investment decisions • Create a culture of insight generation by framing business questions, identifying evidence, explaining implications, and recommending actions • Establish data quality, semantic-layer, documentation, and governance practices • Translate complex analytical findings into concise narratives and recommendations for executives and non-technical stakeholders

🎯 Requirements

• 10+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline, including experience leading teams • Proven experience with marketing measurement, attribution, forecasting, experimentation, channel or campaign performance, and ROI analysis • Strong SQL and data-modeling fluency • Experience working across a data warehouse (Snowflake, AWS, etc.) • Experience with BI/dashboarding environments (Tableau, Streamlit, etc.) • Experience with data management systems (SelectStar, Informatica, etc.) • Experience integrating marketing, web, advertising, CRM, and revenue data into trusted reporting and decision frameworks • Demonstrated ability to influence senior stakeholders and drive action from analytical insights • Experience in a high-growth B2B SaaS or similarly complex global marketing environment preferred • Willingness to leverage Agentic Analytics and deliver self-service analytics capabilities to stakeholders

🏖️ Benefits

• Bonus eligibility • Benefits eligibility • Related incentives • Flexible remote work for part of the week • Opportunities to connect, collaborate, and learn in person at Zendesk offices • Reasonable accommodations for applicants with disabilities and disabled veterans