Marketing Data Analyst

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zicasso

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🛍️ eCommerce

✈️ Travel

B2C • eCommerce • Travel

Zicasso is an online luxury travel service that connects discerning travelers with a curated network of travel specialists. Zicasso provides customized itineraries and personalized travel planning to ensure memorable and unique travel experiences. With a focus on high-end and tailored travel solutions, Zicasso caters to clients seeking specific and bespoke travel experiences.

📋 Description

• Interpret data, analyze results using statistical techniques, and provide ongoing reports and dashboards supporting marketing campaigns, ad spend optimization, customer retention strategies, and personalized communication • Build and maintain dashboards in Tableau and Looker Studio to track KPIs across acquisition channels • Analyze user behavior across the customer journey to identify friction points and optimize conversion funnels • Assist in designing, implementing, and analyzing A/B tests and promotional experiments • Develop strategies to optimize statistical efficiency and data quality • Collaborate with data engineering to acquire, join, and validate marketing data from Google Ads, GA4, Search Console, and other sources • Apply segmentation and analytical techniques to analyze ad spend efficiency, customer targeting, and campaign performance • Partner with marketing, product, management, and customer experience teams to prioritize business and information needs • Translate business requirements into clear analytical tasks • Identify opportunities for process improvement, automated reporting, and analytical workflows using GitHub, Jira, and Google Workspace • Serve as an individual contributor uncovering actionable marketing insights to optimize customer acquisition, retention, and overall marketing strategy

🎯 Requirements

• Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a related field • 5 years of experience as a Data Analyst, Business Data Analyst, or Marketing Analyst embedded within or consulting for a marketing department • Technical experience navigating and extracting data from Google Ads, GA4, and Search Console • Experience leveraging BigQuery or SQL to join disparate marketing datasets for cross-channel analysis and attribution • Query writing and report generation • Experience building interactive dashboards with Tableau and Looker Studio • Strong SQL skills • Proficiency in Python (Jupyter Notebook) or R for dataset manipulation, basic modeling, and statistical analysis • Knowledge of statistics and Bayesian statistics • Knowledge of data modeling and data validation techniques when working with large or complex datasets • Proven ability to collect, organize, analyze, and disseminate significant amounts of information accurately • Ability to translate findings into clear marketing recommendations • Excellent verbal and written communication skills • Ability to explain complex data insights to non-technical marketing stakeholders • Applications must be submitted in English

🏖️ Benefits

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance • Innovative, fast-paced and collaborative culture that values diverse voices and opinions • Competitive compensation and benefits package (medical, dental, vision) • Open Paid Time Off policy and 10 days of company-paid holidays • Stock options package • 401K retirement plan with employer matching • Substantially discounted luxury travel during off-season • Learning and development annual stipend • Enjoy two company-sponsored business trips each year at international destinations we serve!