Senior Manager, B2B Paid Marketing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $131.7k - $210.3k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Own paid media strategy and investment for Zillow's Agent software and advertising product portfolio • Manage an eight-figure annual budget across upper-funnel and performance media • Build measurement systems connecting media investment to the Sales pipeline and proving return • Set strategy, defend it to leadership, and adapt it based on evidence • Lead two media strategists and the external media agency • Partner with Search/Social investment, Agent Marketing leadership, Sales, Data Science, Finance, and other cross-functional teams • Build the annual media plan for 6+ agent products/campaigns, including objectives, KPIs, product mix, channel mix, and flighting • Evaluate marginal return, identify diminishing returns, and reallocate investment • Own annual planning, in-year pacing, forecasting, cost accountability, and investment business cases • Steward attribution, lifetime value, acquisition cost, marketing mix modeling direction, and tracking integrity • Translate media results into Sales pipeline and revenue impact • Set testing agendas, media briefs, prioritization, and performance benchmarks • Coach two media planners and channel execution partners • Plan team capacity and establish operating standards for planning, measurement, and reporting • Represent Agent Media in CMO-facing investment decisions and quarterly business reviews • Lead broader Paid Marketing initiatives including AI enablement and ways of working

🎯 Requirements

• Minimum of 8 years of B2B marketing experience, including at least 6 years of Paid Marketing experience • At least 3 years of people management experience • 3–5 years of experience with CRM tools such as Salesforce or HubSpot • Experience with Claude Cowork and OpenAI Work to create workflows and agentic tools • Experience using AI to query/debug data from data lakes such as Databricks • Experience creating dashboards and automated reporting • Familiarity with account-based or intent-based media and multi-stakeholder buying cycles • Ability to independently query data warehouses such as Databricks and answer spend-to-revenue questions • Strong measurement knowledge, including multi-touch attribution, incrementality testing, and marketing mix modeling • Clear communication in a fast-moving environment • Bachelor's degree in marketing, business, economics, analytics, or a related field • Master's degree is a plus • Preferred: experience in real estate, proptech, marketplaces, or adjacent industries • Preferred: experience marketing B2B software or subscription products using paid media • Preferred: agency experience

🏖️ Benefits

• Equity awards • Remote work from a physical location of choice • Distributed work flexibility through Cloud HQ • Equal employment opportunity and disability accommodations