Paid Social Media Manager

🕒 August 28

🇺🇸 United States – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zinnia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

Consulting • Healthcare • Financial Services

Zinnia is a company that builds platforms supporting the entire lifecycle of the life and annuities industry. It brings simplicity, speed, scale, and an excellent experience to this growing market. Zinnia enables carriers to design and launch new products faster, distribute them across multiple channels, and efficiently service policies, thus driving growth and delivering value at every stage of the life and annuity lifecycle. Zinnia's solutions also connect people with insurance products using marketplace capabilities, enabling distributors to better meet consumer needs and accelerate business results. By modernizing digital experiences, Zinnia integrates with legacy systems to streamline operations and improve quality and risk management, serving advisors, policyholders, and carriers efficiently.

📋 Description

• Plan, launch, manage, and optimize paid social campaigns • Monitor performance and optimize targeting, budgets, and creative • Conduct creative A/B tests and incrementality testing • Develop and execute influencer marketing campaigns • Identify, recruit, negotiate, and manage influencer relationships • Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS • Develop reports and recommendations for leadership • Own the company's social media strategy and execution across all major platforms • Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives • Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy • Serve as the internal subject matter expert on social media trends and best practices • Continuously evaluate new channels, content formats, and technologies • Own the content calendar across major social platforms • Create engaging written, visual, and video content • Collaborate with internal stakeholders on campaigns and launches • Manage community engagement and brand conversations • Partner with external creative agencies, content, legal, and analytics teams • Ensure messaging aligns with broader marketing initiatives and regulatory requirements

🎯 Requirements

• Bachelor's degree or equivalent experience • Minimum of 5 years of professional social media marketing experience • Experience managing paid social media advertising campaigns • Experience with influencer marketing • Strong copywriting skills • Strong analytical skills • Strong organizational skills • Strong project management skills • Insurance, financial services, or other regulated industry experience preferred • Previous experience scaling an influencer marketing program from the ground up • Experience with legal/compliance creative and copy review

🏖️ Benefits

• Health/dental insurance • Parental leave • 401(k) • Incentive/bonus opportunity • Tuition reimbursement • Career progression opportunities • Competitive compensation • Collaboration with smart, creative professionals • Equal Opportunity employer committed to a diverse workforce