Product Launch Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $90.5k - $104.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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ABC Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

🧘 Wellness

SaaS • Healthcare Insurance • Wellness

ABC Fitness is a leading tech provider specializing in software solutions for gym and fitness businesses worldwide. With a suite of platforms including gym management, member management, and personal training solutions, ABC Fitness empowers businesses of all sizes to optimize operations, engage members, and drive growth. Their solutions are designed to cater to a wide range of fitness business models, from large gyms to boutique studios and personal trainers, ensuring they meet the unique needs of their users.

📋 Description

• Lead end-to-end launch management for new products, platform enhancements, and major feature releases • Build and manage launch plans, timelines, milestones, dependencies, and stakeholder communications • Partner with Product Management on release scope, customer value, target audience, rollout strategy, and launch requirements • Coordinate cross-functional launch activities across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other teams • Drive launch readiness reviews and ensure deliverables are completed on time and to a high standard • Identify launch risks, gaps, and blockers and drive resolution • Establish roles, responsibilities, and accountability across launch stakeholders • Support launch materials including messaging inputs, internal communications, enablement assets, FAQs, release notes, and customer-facing readiness materials • Partner with enablement and customer-facing teams to prepare internal teams to position, support, and adopt new offerings • Help define rollout approaches including phased launches, pilots, beta programs, and general availability plans • Track launch outcomes and KPIs and facilitate post-launch retrospectives • Develop and maintain launch frameworks, templates, checklists, governance, and best practices • Serve as an operational partner bringing structure, transparency, and momentum to complex initiatives

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Communications, Product Management, or related field; equivalent experience may be considered • 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function • Experience managing cross-functional initiatives in a B2B SaaS, technology, or fitness/wellness technology environment preferred • Proven track record of leading complex launches involving multiple stakeholders and dependencies • Strong project and program management skills • Excellent verbal and written communication skills, including executive-ready updates and cross-functional coordination • Strong problem-solving skills • High attention to detail and strong operational discipline • Ability to work in ambiguity and adapt plans as product and business needs evolve • Experience with launch processes, release planning, and change management best practices • Proficiency with Atlassian product suite, specifically Jira and Confluence • Experience in product-led or SaaS go-to-market organizations preferred • Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions preferred • Familiarity with customer lifecycle considerations including sales enablement, onboarding, support readiness, and adoption measurement preferred • PMP, Agile, Scrum, or related certification is a plus

🏖️ Benefits

• Open PTO policy • Quarterly Days of Disconnect • Parental & Pawternity Leave • Quarterly fitness reimbursement • Medical/Dental/Vision coverage • EAP (Employee Assistance Program) • Calm App subscription for employee and up to 4 dependents over age 16 • Bonuses, commissions, equity, or other incentive programs may be offered where applicable • Professional development opportunities • Continuous learning and mentorship • Inclusive, values-focused culture