Marketing Automation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Absolute Security

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

🔐 Security

🔒 Cybersecurity

🏢 Enterprise

Security • Cybersecurity • Enterprise

Absolute Security is a leading provider of self-healing, intelligent security solutions designed to protect businesses in a digital landscape. With a focus on endpoint security, device management, and network access, Absolute Security offers a range of products such as Absolute Control, Absolute Resilience, and Secure Access solutions. These products are built to enhance device and application health, secure access to cloud apps, and enable comprehensive threat protection across web, cloud, and private applications. Absolute Security serves various industries, including education, finance, government, healthcare, and transportation, helping organizations maintain compliance, reduce vulnerabilities, and maximize productivity.

📋 Description

• Own execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels • Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo • Design, develop, and optimize lead scoring, lead lifecycle management, routing, segmentation, and MQL processes • Establish and enforce marketing automation governance, standards, naming conventions, campaign taxonomy, and QA processes • Maintain comprehensive documentation for automation architecture, operational processes, integrations, and troubleshooting procedures • Oversee database health, data quality, normalization, enrichment, deduplication, and database optimization initiatives • Lead implementation, integration, and ongoing ownership of marketing technology connected to Marketo • Troubleshoot complex campaign, automation, integration, and data issues, identify root causes, and drive resolution • Proactively identify operational gaps and downstream impacts to improve scalability and reliability • Partner with Marketing, Sales, Revenue Operations, Business Applications, and technical teams to translate business requirements into scalable solutions • Support CRM and martech initiatives • Ensure compliance with GDPR, CAN-SPAM, CASL, and other applicable email marketing and data privacy regulations • Protect the security and privacy of Absolute and its customers • Perform other duties as assigned by management

🎯 Requirements

• 5+ years of marketing operations or marketing automation experience in a B2B environment • At least 3 years of hands-on Marketo administration • Deep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programs • Proven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes • Strong working knowledge of Salesforce, including Lead, Contact, Account, and Campaign objects, campaign hierarchy, and Marketo-Salesforce sync • Solid understanding of campaign attribution and campaign influence models • Ability to troubleshoot complex automation, sync, and data issues using logs, error codes, and record-level analysis • Experience implementing and maintaining martech integrations using native connectors, APIs, or webhooks • Strong data management skills, including list imports, normalization, deduplication, and database segmentation • Advanced Excel or Google Sheets proficiency • Rigorous attention to detail and disciplined QA approach • Ability to translate business requirements into scalable technical solutions • Clear, concise written and verbal communication • Strong project management skills and ability to manage multiple requests and deadlines • Marketo and Salesforce experience required • Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification preferred • Experience implementing marketing technology into the Marketo ecosystem • Highly analytical, organized, detail-oriented, and self-directed • Excellent communication and organizational skills • Innovative thinker and creative problem solver

🏖️ Benefits

• Flexibility to thrive in remote, hybrid, and in-office environments • Equal Employment Opportunity and Affirmative Action • Disability assistance or accommodation available • AI-assisted hiring process with human final hiring decisions

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