Senior Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Build a new AI-enabled B2B demand generation channel from the ground up • Identify audiences and signals, establish programs, develop outreach, run experiments and create a repeatable source of incremental pipeline • Build audiences, signals, messaging, offers, sequencing and supporting tooling • Partner with the Marketing AI & Analytics team on data, scoring and automation capabilities • Evaluate external platforms and determine whether to buy, build or combine solutions • Develop and test messaging, offers, channels and cadence directly • Run experimentation loops, scale successful approaches and retire unsuccessful ones • Determine where AI should automate, augment or remain out of the process • Measure incremental pipeline and commercial impact with the analytics team • Maintain deliverability, brand, privacy and compliance standards • Establish the program's collaboration with Sales, including handoff of engaged prospects • Own the channel strategy and commercial results

🎯 Requirements

• Experience building a B2B demand or growth channel from nothing, with demonstrable results • Hands-on experience with modern GTM tooling, including contact and intent data, enrichment, automation and AI-enabled outbound platforms • Comfort setting up GTM tooling independently • Strong B2B messaging instincts and outreach experience engaging senior HR, L&D or operations buyers • Track record using experimentation, segmentation and data to improve performance • Analytical judgment to distinguish activity from genuine commercial impact • Technical fluency in light SQL, APIs and no-code automation • Ability to work effectively with data and AI teams • Working knowledge of email deliverability, privacy and compliance for outbound marketing • Comfort with ambiguity and limited process • Bias toward shipping and learning over extended planning • Must be legally eligible to work in the country applied to without sponsorship • Successful candidates subject to pre-employment background screening, including a criminal record check

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits • Retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Career growth and internal mobility opportunities • Employee driven DE&I programs