Senior Events Manager

Job not on LinkedIn

🕒 October 9

🇺🇸 United States – Remote

💵 $105.2k - $130k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Anthology Careers

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers is a company specializing in onboarding services and HR solutions for businesses. They provide tools and support for processes such as ADP onboarding, Workbright I-9 employment verification, and time and attendance management. The company also offers specific services for Canadian hires, ensuring compliance with various employment laws and regulations. Their platform facilitates the seamless onboarding of new employees while offering assistance through FAQs and live support.

📋 Description

• Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and end-to-end execution • Translate GTM priorities into event programs supporting new logo acquisition, customer retention, adoption, and expansion • Build and maintain an events taxonomy and prioritization model based on pipeline potential, audience alignment, competitive presence, and past performance • Manage event spending, forecasting, ROI measurement, vendor relationships, contract negotiations, and agency or contract staff engagements • Track cost-per-opportunity and cost-per-customer-engagement metrics and report budget variance to the VP, GTM Marketing • Own venue and vendor selection, registration infrastructure, booth and experience design, staffing, shipping, on-site coordination, and post-event wrap-up • Create scalable execution playbooks across event types and geographies • Direct local and contract staff as needed • Build pre-event outreach, registration campaigns, during-event engagement programming, and post-event follow-up sequences • Partner with Revenue Marketing on demand generation, account targeting, and pipeline creation • Work with Customer Marketing on nurture tracks tied to adoption, retention, and cross-sell outcomes • Align event communications with GTM positioning and PMM-approved messaging • Build operational relationships with Sales, CSMs, Sales Enablement, and Solution Engineering • Create event-specific enablement materials, target account lists, talking points, competitive context, and meeting scheduling infrastructure • Set event goals for pipeline, meetings, customer engagements, and new contacts • Maintain an events performance dashboard integrated with Salesforce and HubSpot where applicable • Conduct post-event debriefs and present performance and ROI analysis to marketing leadership • Coordinate with Marketing Operations on attribution, lead routing, and data capture

🎯 Requirements

• 8–10 years of event marketing experience • Track record of owning global events programs that contribute measurable pipeline • Experience building and managing events that generate new logo pipeline, ideally in Higher Education and/or Business & Government sectors • Familiarity with the Higher Ed market calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific convenings • Experience building structured working relationships with Sales, CSM, Sales Enablement, and Solution Engineering teams • Experience managing six- or seven-figure event budgets, negotiating vendor contracts, and reporting ROI to senior leadership • Strong project management skills and ability to manage multiple simultaneous events across geographies • Data-driven events measurement experience, including CRM pipeline tracking and structured post-mortems • Experience directing contract and local event staff • Excellent written and verbal communication skills • Experience marketing to Higher Education and Business & Government audiences (preferred) • Familiarity with EdTech or SaaS competitive event landscapes (preferred) • Experience in centralized marketing after distributed or regional field marketing (preferred) • Experience integrating events into ABM programs (preferred) • Exposure to AI-assisted event tools (preferred) • Must be legally authorized to work in the country where the role is based • Must maintain work authorization for the duration of employment • Visa sponsorship or immigration support is not provided

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