Paid Media Specialist

🔥 1 hour ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

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Atomic - Remote Jobs

1 - 10 employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Atomic - Remote Jobs is a recruitment platform that connects tech professionals in Latin America and Canada with remote career opportunities at startups and established companies worldwide. It operates a remote job board and offers personalized candidate support and matching, focusing on roles in engineering, design, marketing, and operations while emphasizing transparency, long-term career fit, and remote-first work arrangements.

📋 Description

• Lead Paid Media strategy and execution across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media • Own campaign performance for assigned education-focused accounts • Align campaigns with goals including inquiries, applications, enrollments, and lead generation • Monitor campaign performance and provide reporting, insights, and optimization recommendations • Identify and execute testing opportunities across channels, audiences, and creative approaches • Collaborate with creative, analytics, and account teams • Stay informed on Paid Media trends, platform updates, and higher education marketing innovations • Participate in client, team, and leadership interviews during the hiring process

🎯 Requirements

• 5+ years of Paid Media experience managing performance-focused digital campaigns • Strong expertise across Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising • Experience managing high-budget campaigns; $100K+/month preferred • Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance • Strong analytical skills with the ability to translate data into actionable strategic recommendations • Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders • Excellent organizational and project management skills across multiple active accounts and campaigns • Strong written and spoken English communication skills • Experience working within agency environments or fast-paced marketing teams • Experience with universities, online education brands, or higher education institutions • Familiarity with adult learner and student recruitment marketing strategies • Experience with forecasting, media planning, and budget pacing management • Knowledge of streaming media and emerging digital advertising channels

🏖️ Benefits

• Fully remote work environment • Competitive compensation based on experience and scope • Opportunity to work on mission-driven campaigns that directly impact education and student growth • Collaborative, high-performance culture focused on innovation, service, and continuous improvement • Strong opportunities for leadership growth and strategic ownership

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