Product Marketing Manager – Informed Design

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Autodesk

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

📱 Media

Architecture • Engineering • Media

Autodesk is a global leader in software for designers, engineers, builders, and creators. The company provides a comprehensive suite of design and engineering applications including popular products like AutoCAD, Revit, and 3ds Max. Through its Design and Make Platform, Autodesk empowers professionals across various industries to design, visualize, and manage projects efficiently, facilitating innovation and sustainability in architecture, engineering, construction, and manufacturing.

📋 Description

• Develop positioning, messaging frameworks, value propositions, and launch plans for assigned product areas. • Drive cross-functional coordination for quarterly launches and tiered product updates. • Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets that help customers understand, adopt, and realize the value of Informed Design. • Produce a high volume of customer- and internal-facing assets, including communication briefs, demo scripts, presentations, landing pages, blog posts, webinars, video scripts, customer testimonials, training materials, and product stories that translate technical workflows into clear customer value. • Collect and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction. • Create practical enablement and training materials that help Sales, Customer Success, Adoption, and Partner teams explain Informed Design, identify relevant use cases, and communicate value clearly. • Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment across messaging, launch execution, customer training, and field readiness. • Contribute to the strategy and planning for Autodesk and industry events, including demo scenarios, booth presence, customer-facing materials, and session content. • Collaborate with the product marketing team to improve templates, content libraries, launch processes, and repeatable ways of working as the function scales.

🎯 Requirements

• At least 4 years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role. • Experience with design, engineering, construction, manufacturing, or other technical workflow tools is a plus. • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience. • Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement tools for technical products or complex workflows. • Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning through execution. • Ability to clearly articulate the value of technical products to customers, sales teams, and internal stakeholders. • Experience marketing to technical audiences and tailoring messaging to different personas, use cases, and stages of the customer journey. • Comfortable collaborating with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross-functional processes. • Strong technical curiosity about products, demonstrated by clear positioning, messaging, and customer enablement. • Proven quantitative analytical skills to analyze campaign performance, lifecycle metrics, customer feedback, and product usage signals to make data-driven recommendations. • Excellent writing, storytelling, and communication skills. • Familiarity with AI-based productivity tools and workflows that enable research, content development, and operational efficiency is a plus. • Strong sense of ownership, with a demonstrated track record of reliable execution, rapid adaptation, and delivering tangible results.

🏖️ Benefits

• An annual bonus • Commissions for sales roles • Equity grants • A comprehensive benefits package