Demand Generation Manager

🕒 September 1

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Avnan

WebsiteLinkedInAll Job Openings

11 - 50 employees

📦 Logistics

💼 Consulting

🏭 Manufacturing

Logistics • Consulting • Manufacturing

Avnan is an electronics design, manufacturing and supply chain solutions provider that partners with OEMs to fulfill their design, validation, mass production and logistics requirements through their entire product life cycle. With a diverse team of engineering, manufacturing, quality and supply chain professionals, Avnan is committed to providing best-in-class solutions that exceed customer expectations. Founded in 1995 and located in Mississauga, Ontario, Canada, the company also has professional personnel and offices in China, Hong Kong, and India.

📋 Description

• Design and run Falcon's demand-generation engine to deliver researched, prioritized, quote-ready opportunities to direct and channel teams weekly • Use intent and buying-signal data to identify in-market accounts and projects in priority verticals • Run coordinated, account-based programs for the Industry Account Executive and Channel Manager • Build, segment, and continuously enrich target-account and contact data with buying context, product fit, and contact mapping • Design AI-driven workflows automating research, enrichment, scoring, and routing • Equip sales and channel teams with account briefs, buying signals, fit-check and quote-ready notes, application content, and ready-to-send outreach • Direct Falcon's managed AI marketing workforce to produce vertical content, application notes, comparison guides, and selection guides • Optimize content for answer-engine visibility and citations, guiding buyers toward fit-checks or sales conversations • Own marketing automation and CRM integration • Manage closed-loop attribution from first touch to closed-won • Report weekly on pipeline contribution, win-rate influence, and deal velocity • Tie campaigns and assets to named verticals, accounts, or product motions • Deliver milestones including target-account lists, intent feeds, account-based campaigns, attribution, AEO programs, and a scalable demand system

🎯 Requirements

• 5+ years in B2B demand generation or growth marketing with clear ownership of pipeline contribution and revenue impact, ideally in industrial, technical, manufacturing, or another considered-purchase market • Demonstrated, hands-on use of AI to design workflows and multiply output across research, enrichment, content, and campaigns, with examples of what you built and the pipeline it produced • Signal-based ABM and intent-data experience: turning in-market signals into coordinated, account-based programs that sales acts on • Fluency in AI discovery and answer-engine optimization (AEO/GEO), including how to earn citations and visibility where buyers research • Strong CRM and marketing-automation command, with closed-loop attribution from first touch to revenue • Pipeline and funnel discipline: focus on qualified pipeline and revenue influence rather than MQL volume • Ability to operate lean by orchestrating AI rather than managing a large team • Familiarity with the modern AI demand stack, such as predictive intent, enrichment, and attribution platforms • Growth and experimentation mindset applied to a long-cycle, technical, spec-in motion • Experience marketing to engineers, integrators, or other specifying and technical audiences • Exposure to water/wastewater, traffic/ITS, or industrial automation verticals

🏖️ Benefits

• Remote work arrangement • AI-native working environment and AI workforce support