Senior Marketing Automation Specialist

Job not on LinkedIn

🔥 11 minutes ago

🇨🇦 Canada – Remote

💵 $69.5k - $81.8k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Beem Credit Union

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2024

🛡️ Insurance

💼 Consulting

🏦 Banking

Insurance • Consulting • Banking

Beem Credit Union is a member-owned credit union serving nearly 200,000 members across British Columbia, focused on community-centered personal and business banking. It offers everyday banking accounts, loans (auto, home, personal), investment and wealth-planning services, insurance and digital financial tools including mobile apps and direct-investing brokerage features. Beem emphasizes competitive rates, fewer fees, local branch service, community reinvestment, and tech-forward capabilities like $0-commission trades and online account opening.

📋 Description

• Develop and execute lifecycle marketing strategies aligned with growth marketing objectives and member experiences • Serve as a subject matter expert for CRM, email marketing, data, and marketing automation platforms • Partner with Marketing, Product, Sales, and Technology stakeholders to align campaign priorities and business objectives • Diagnose process or engagement problems and design scalable automation solutions • Build, test, launch, and optimize automated email campaigns and member journeys in Dynamics 365 Customer Insights • Execute trigger-based campaigns, nurture programs, lead engagement strategies, sales funnels, and member experiences • Create and modify HTML email templates and campaign assets • Execute A/B and multivariate testing strategies • Monitor campaign performance and recommend improvements to conversion, engagement, and retention metrics • Develop dashboards, reporting tools, and performance summaries • Maintain audience segmentation, targeting strategies, and contact database health • Support CRM integrations, data quality initiatives, and enrichment programs • Build and maintain automated workflows, journey orchestration, and lead management processes • Ensure compliance with CASL, marketing consent requirements, and data governance standards • Troubleshoot marketing automation challenges and improve processes and efficiencies • Execute complex marketing automation projects from planning through implementation • Coordinate activities across stakeholders, vendors, and project teams • Contribute to continuous improvement initiatives • Collaborate with internal teams and external partners, agencies, and vendors

🎯 Requirements

• Associate Degree or Bachelor's degree in Marketing, Business, Communications, or related field • Minimum 3-5 years of progressive experience in marketing automation, lifecycle marketing, CRM marketing, or digital marketing • Advanced experience with marketing automation and CRM platforms, including Microsoft Dynamics and Customer Insights • Strong experience designing and executing automated campaigns, nurture programs, and customer journey workflows • Proven ability to develop audience segmentation strategies and optimize campaigns through testing and analysis • Ability to unite data from different sources, entity/table relationships, and segment logic within a CRM data platform • Proficiency in HTML email development, landing page management, and campaign deployment • Strong analytical skills with experience utilizing reporting tools, dashboards, Google Analytics, and KPI measurement frameworks • Experience managing marketing databases, data quality initiatives, and CRM integrations • Strong project management and stakeholder management skills with the ability to manage multiple priorities simultaneously • Excellent written and verbal communication skills • Knowledge of privacy, consent management, data governance, and email marketing regulations • Demonstrated ability to influence cross-functional partners and lead projects without direct authority • Equivalent combination of education and experience may be considered

🏖️ Benefits

• Performance bonuses tied to shared goals • Extended health coverage, including mental health support • Dental care • Disability coverage • Vacation and personal days • Generous RRSP contributions • In-house financial advice • Flexible options to add your own retirement contributions • Free banking accounts • Special mortgage and lending rates • Preferred financial perks