Marketing Operations Manager

🔥 20 hours ago

🇨🇦 Canada – Remote

💵 CA$102k - CA$140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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Optro

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

☁️ SaaS

📋 Compliance

🤖 Artificial Intelligence

SaaS • Compliance • Artificial Intelligence

Optro is an enterprise software company (formerly AuditBoard) that provides an AI-powered Governance, Risk, and Compliance (GRC) platform for large organizations. Its cloud-based system connects audits, controls, risk assessments, third-party risk, and compliance frameworks into a unified operational model that continuously monitors evidence, surfaces control failures, and automates assurance workflows. Optro targets enterprises and regulated organizations seeking to scale risk programs, improve visibility and compliance, and leverage domain-trained AI to move from reactive oversight to proactive risk management.

📋 Description

• Serve as the hands-on technical owner of the marketing technology stack, including Marketo and connected tools • Configure, maintain, optimise, evaluate, and recommend marketing technology tools • Own lead lifecycle, scoring, nurture architecture, and operational campaigns • Govern programs, identify underperformance or errors, redesign logic, and build modular, cloneable programs • Independently troubleshoot sync failures, routing errors, field mapping, and platform integrations • Maintain email segmentation, personalisation, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflict management • Own UTM tracking standards, campaign and channel taxonomy, attribution tooling, and data accuracy supporting performance reporting • Maintain data integrity through hygiene, deduplication, normalisation, enrichment, and purging • Set operational standards and maintain documentation for processes, systems, programs, tools, and workflows • Partner with Demand Gen, Events, and Sales to translate goals into system requirements and manage intake/prioritisation • Direct the external execution agency and set specifications, standards, and quality expectations • Mentor the team as it grows • Drive AI-powered automation for scoring, segmentation, QA, and repetitive tasks with governance

🎯 Requirements

• 5+ years in marketing operations, ideally B2B SaaS • Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience • Deep hands-on Marketo experience • Strong functional fluency in Salesforce, including understanding its data model and Marketo integrations • Experience owning and materially improving a production lead lifecycle and scoring model • Experience implementing and maintaining tracking and attribution infrastructure • Strong email operations background, including segmentation and personalisation logic, nurture builds, deliverability, and sender reputation • Track record of working independently as the sole or senior technical owner of an instance • Familiarity with GDPR/CCPA (nice to have) • Experience directing an agency and mentoring a team (nice to have) • Experience with webinar, ABM, enrichment, and/or modular email build platforms (nice to have) • Background checks are required

🏖️ Benefits

• $200/mo (USD) for anything that enhances your life • Comprehensive employee health and life insurance coverage • Competitive compensation & bonus program • Statutory vacation + Flexible vacation • Time off for your birthday & volunteering • Employee resource groups • Opportunities for team and company-wide get-togethers