Growth & Performance Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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C.R. Wannamaker Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

⚖️ Legal

👥 B2C

Legal • B2C

C. R. Wannamaker Law is a U. S. -based law firm specializing in immigration law, providing confidential legal representation and guidance to immigrants—particularly Spanish-speaking clients—seeking to regularize their status. The firm handles VAWA petitions, U and T visas, family-based petitions, adjustment of status, deportation defense, naturalization, and other humanitarian immigration matters, and offers free initial consultations and multiple regional offices across the United States.

📋 Description

• Lead hands-on paid media and growth efforts for C.R. Wannamaker Immigration Law, Carmona Defense Group, and Wannamaker Crimmigration • Develop brand-specific strategies and directly execute campaigns across Meta, Google Search, Google Local Services Ads, TikTok, and relevant traditional media • Generate qualified leads that convert to consultations and signed clients using attribution, testing, and rapid optimization • Develop paid media and growth plans for each brand, allocating investments across channels, markets, languages, and offices • Build and optimize Meta Ads campaigns, including setup, budgets, creative tests, reporting, and ongoing improvements • Manage Google Search and eligible Google Local Services Ads campaigns; test TikTok and other paid social channels when appropriate • Work with radio and TV partners to assess markets, negotiate media buys, coordinate schedules and creative, and measure results • Partner with Creative to write briefs, test messages and formats, and improve paid advertising based on results • Verify landing pages, lead forms, call tracking, campaign measurement, and HubSpot attribution • Coordinate with sales counterparts to understand lead quality, response, appointment attendance, and conversion barriers • Report spending, qualified leads, consultations, signed contracts, and acquisition costs by brand and channel; adjust campaigns accordingly • Coordinate with the Marketing Director, attorneys, and office leaders to ensure campaigns accurately represent available legal services • Manage agencies or freelancers while retaining direct accountability for campaign execution and results • Help plan and develop a future Growth team • Within the first 90 days, audit campaigns and tracking, establish brand baselines, improve priority campaigns, evaluate LSA and broadcast opportunities, and create a creative-testing and future hiring plan

🎯 Requirements

• Professional fluency in English and Spanish, including evaluating campaign messages in both languages • Prior marketing or growth experience at a law firm • Experience marketing to U.S. Hispanic consumers • Proven hands-on experience building and optimizing Meta and Google Search campaigns, not solely supervising agencies • Experience managing significant paid media budgets and making decisions using lead and conversion performance data • Familiarity with Google Local Services Ads requirements, or demonstrated ability to learn them quickly • Working knowledge of HubSpot or comparable CRM, conversion and call tracking, and landing-page performance • Strong analytical, communication, creative-feedback, and problem-solving skills, with sound judgment around legal marketing and sensitive prospective-client data • Experience negotiating and measuring local radio and television advertising • Experience leading agencies, freelancers, or emerging marketing teams

🏖️ Benefits

• Great Place To Work certification/recognition

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