Strategist, Paid Media & Shopping

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🔥 38 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead Shopping, paid search, and paid social strategy and execution for mid-market and enterprise B2B manufacturers and distributors • Own diagnosis, roadmap, and revenue outcomes for assigned client accounts • Lead strategy calls, proposal calls, and quarterly business reviews • Translate channel performance into P&L impact for client executives • Direct feed strategy in Feedonomics, GoDataFeed, or equivalent, including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels • Build Shopping and Performance Max campaigns for B2B buyer behavior • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization • Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok • Design B2B audience and targeting architecture, including CRM and first-party list activation, customer match, account-based audiences, and lookalikes • Direct creative strategy and testing roadmaps using product catalog ads, dynamic creative, and video • Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Build reporting connecting channel performance to revenue outcomes • Proactively flag channel conflict, feed degradation, reseller activity, and Buy Box loss • Document repeatable frameworks from client engagements • Contribute to audit deliverables, sales enablement, and internal training • Partner with the Managing Director on Commerce Architecture / ChannelOS • Achieve NSM attainment, CSAT above 4.5, account retention above 90%, and at least one methodology contribution per quarter

🎯 Requirements

• 4+ years managing paid media • 2+ years of direct Shopping/feeds and/or Amazon experience • Hands-on fluency in Feedonomics, GoDataFeed, Productsup, Channable, or equivalent • Experience with Amazon Seller Central / Vendor Central • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP • Experience with B2B clients or high-SKU catalog environments • Experience working directly with clients and setting strategy while executing with Director support • Strong written and verbal communication • Comfort presenting to C-suite buyers • Comfort working inside a consultative sales motion • Ability to contribute to audit and proposal work • Established and current work authorization in the country of residence • Permanent residence in Canada for this role • Reliable internet access • Ability to remain stationary for extended periods and interpret written/verbal communication

🏖️ Benefits

• Medical, dental, vision, disability, and life insurance coverage for you and your family • 100% employer-paid plan for the employee and 50% employer contribution for dependents in the US, Canada, and Mexico • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO with a 2-week minimum • Paid company holidays • Birthday off • End-of-year recharge from December 24 to January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual company-wide retreat • 100% virtual work from a home office • PC or Mac laptop availability

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