Paid Search Strategist, DTC eCommerce

🔥 4 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a portfolio of DTC and eCommerce Google Ads accounts end to end • Serve as strategist, media buyer, and direct client point of contact • Manage monthly budgets from $5,000 to well into six figures • Present results, plans, and strategic reasoning directly to clients • Audit account structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand performance and manage them appropriately • Analyze PMax brand versus non-brand volume and incremental CAC • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting solutions • Use attribution methods including NC-CPA, NC-ROAS, geo holdouts, and incrementality testing • Communicate with clients during US Eastern business hours

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • Bing experience is a nice to have • AI-native; already uses Claude or an equivalent as a working tool • Ability to build and ship a landing page using Claude or an equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems early • Skeptical approach to performance data and willingness to run holdouts • Availability during US Eastern business hours for client calls • Shopify store or Meta advertising experience is a bonus • Able to work independently, own outcomes, and operate without a ticketing system or detailed weekly instructions

🏖️ Benefits

• Remote work worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Growth into senior strategy and increased responsibility • Opportunity to work on real brands with substantial budgets • Aggressive testing and rapid learning • Influence over Google strategy across the agency

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