Senior Demand Generation Manager

🔥 14 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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Versaterm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Versaterm is a global public safety solutions company dedicated to helping agencies transform their organizations through an integrated ecosystem that enhances community and public safety. The company offers a range of services focused on improving workflows for efficient and effective operations, better service delivery, and more just outcomes. Versaterm's solutions encompass community engagement, field response and reporting, emergency call handling, records and evidence management, forensic analysis, justice and resolution, and responder health and wellness. By integrating technology across these areas, Versaterm supports public safety agencies in optimizing their operations and improving community interactions and safety outcomes.

📋 Description

• Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel • Own the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth • Define and develop demand generation approaches, frameworks, and best practices • Leverage digital platforms to automate marketing activities, including webinars, and determine effective campaign interaction points • Use CRM systems, customer information, and marketing automation platforms such as Marketo and SFDC to create and deploy campaigns • Partner with Sales, Product, and Customer Success on messaging, positioning, content strategy, go-to-market alignment, campaign optimization, product launches, and market expansion • Lead creative development of content and communications for demand generation campaigns and customer engagement • Establish KPIs and reporting frameworks to measure campaign effectiveness and inform decisions • Lead high-complexity, cross-departmental initiatives aligned with company goals and growth objectives • Manage demand generation program spend and recommend investments that maximize ROI and scalability • Create a rolling campaign calendar aligned with Sales leadership and Product pipeline goals • Deliver Sales campaigns with content, lists, decks, and enablement • Represent demand generation in cross-departmental and external engagements • Contribute to decisions shaping the direction of the demand generation area • Mentor colleagues across Marketing and partner teams

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation • Proven success building and scaling demand generation programs in a high-growth SaaS environment • Strong understanding of public safety or mission-driven technology markets is a plus • Demonstrated ability to lead cross-functional initiatives and influence at all levels of the organization without direct authority • Deep mastery of marketing automation, CRM, and analytics platforms, such as Marketo and SFDC • Experience establishing KPIs and reporting frameworks • Exceptional communication, analytical, and mentoring skills • Candidates must be legally authorized to work in Canada • Must successfully obtain and maintain a Reliability security clearance from the Government of Canada • May require compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy • Must successfully pass a comprehensive, fingerprint-based background check • Obtaining and maintaining all required security clearances is a condition of employment

🏖️ Benefits

• Comprehensive benefits offering • Potential eligibility for variable compensation such as incentive plans or discretionary performance bonuses • Barrier-free workplace and accommodations available upon request throughout all stages of the recruitment process

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