ABM Campaign Manager

Job not on LinkedIn

🔥 34 minutes ago

🌐 Canada, United Kingdom, +1 more countries – Remote

🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote 🇺🇸 United States – Remote

💵 $127.3k - $159.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tailscale

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51 - 200 employees

Founded 2020

☁️ SaaS

🔐 Security

📡 Telecommunications

💰 $100M Series B on 2022-05

SaaS • Security • Telecommunications

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📋 Description

• Develop and scale creative, targeted campaigns engaging priority accounts and driving pipeline across Enterprise and Mid-Market segments • Own strategy, planning, execution, and optimization of integrated ABM campaigns • Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights • Manage targeted paid advertising, particularly LinkedIn, personalized landing pages, and digital ABM experiences • Own direct mail, gifting, and scalable prospect engagement programs, including gifting workflows • Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns • Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead • Work with Product Marketing and Content on messaging and creative for priority audiences • Collaborate with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns • Identify campaign opportunities using engagement signals, account intelligence, and business priorities • Track performance, test approaches, and optimize account engagement, meetings, pipeline creation, and progression

🎯 Requirements

• 5+ years of B2B marketing experience, including building ABM campaigns for net-new acquisition and customer expansion • Experience independently developing and executing multi-channel campaigns from strategy through measurement • Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation • Hands-on experience with personalized landing page platforms such as Userled or Mutiny • Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms such as Reachdesk or Sendoso • Strong understanding of how marketing campaigns support Sales engagement and pipeline generation • Comfortable working with data, testing new ideas, and using performance insights to improve results • Organized, creative, and comfortable managing multiple campaigns and stakeholders simultaneously • Experience marketing to technical or Enterprise B2B audiences is nice to have • Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room is nice to have • Experience with partner or co-marketing campaigns is nice to have

🏖️ Benefits

• Inclusive, flexible environment with flexibility in how and when you work • Competitive total compensation package including base salary, equity incentive plan, and variable commission for quota-based roles • Comprehensive group benefits with no waiting period, including health, vision, and dental coverage for you and your family • Remote-first work environment • Virtual and in-person social events • Corporate co-working program through WeWork or similar spaces • Employer-funded retirement contributions matching employee contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of eligible compensation • Annual company retreat and team off-sites • $1500 USD annually for professional development • Mentorship, coaching, and internal promotion opportunities • Flexible paid time off program • Company-owned laptop (Mac or PC) • Monthly home internet reimbursement • $500 USD workstation customization allowance • Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents

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