Senior Performance Marketing Strategist

🔥 1 hour ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Powered by Search

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11 - 50 employees

Founded 2009

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

Powered by Search is a B2B marketing agency specializing in demand generation and revenue-focused growth for SaaS companies. They offer services including AI & LLM, search visibility (GEO), SEO, paid advertising (PPC), digital PR & link building, account-based marketing (ABM), content publishing & marketing, HubSpot MoPS & RevOps, SaaS web design & development, marketing for startups, and marketing to developers. The agency emphasizes predictable growth, driving pipeline and increasing demo/trial conversions, stacking paid and organic channels, and improving customer lifetime value. They target B2B SaaS clients and promise measurable outcomes (e. g. , increased pipeline, qualified leads, higher conversions) with playbooks, case studies, and a methodology centered on revenue metrics.

📋 Description

• Develop paid media strategies aligned to each client's business goals and North Star Metric • Own forecasting and budget pacing against quarterly and annual targets • Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions • Steer client conversations toward decisions, priorities, and committed next steps • Drive AI-assisted campaign strategy, creative testing, and measurement • Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact • Build trust with senior marketing, demand generation, and executive stakeholders • Run calls, set agendas, control the room, and handle hard questions live • Communicate progress, risks, and recommendations proactively • Own follow-through so every conversation ends with clear actions, owners, and timelines • Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads • Own conversion tracking integrity end to end across GA4, GTM, and CRM • Diagnose performance issues across tracking, structure, bidding, creative, and demand • Prioritize work by business impact, effort, and implementation reality; QA everything before it ships

🎯 Requirements

• 3+ years hands-on B2B paid media experience • At least 1 year in B2B SaaS • Prior client-facing strategy role where you owned communication, not just execution • Track record hitting MQL, SQL, or pipeline targets for B2B clients • Direct responsibility for at least $50k in monthly ad spend across multiple accounts • Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads • Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce) • Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure

🏖️ Benefits

• This role is fully remote • 5 weeks of paid time off • Competitive compensation plus quarterly bonuses • Flexible working hours (requires 4 overlap hours with 9am - 5pm EST) • Paid training (school, events, conferences) • For full-time Canadian residents only: comprehensive health, dental, and eye care

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