Senior Google Ads Buyer, DTC eCommerce

🔥 4 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits for clients • Separate brand and non-brand performance and apply appropriate bidding strategies • Diagnose and manage Performance Max brand versus non-brand activity • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve creative, offer, AOV, landing page, checkout, and tracking bottlenecks • Build landing pages, scripts, reporting, and other tools using AI • Run attribution analysis using NC-CPA, NC-ROAS, geo holdouts, and incrementality testing

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific changes made • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native workflow; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively • Ability to work US Eastern business hours for client calls • Bing experience is a nice to have • Experience building or operating a Shopify store or running Meta at spend is a bonus • Ability to own strategy, buying, client communication, auditing, tracking, feeds, landing pages, and bottleneck diagnosis end to end

🏖️ Benefits

• Real influence over how Google Ads is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and substantial autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Remote work; work from anywhere worldwide • Flexible daily schedule outside US Eastern business hours; no time clock

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