Head of Marketing Operations

Job not on LinkedIn

🔥 4 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 CA$305k - CA$365k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 21%

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Cohere

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

Cohere is a leading enterprise AI platform optimized for generative AI, search and discovery, and advanced retrieval. The company offers AI-powered applications designed to augment and elevate the global workforce, helping businesses thrive in the AI era. Cohere provides solutions such as embedding and reranking models, allowing enterprises to efficiently retrieve information and build powerful applications. The company offers flexible deployment options for enterprise-grade AI, on any cloud or on-premises, and provides extensive developer resources and support. Cohere is committed to scaling intelligence to serve humanity, making intelligence abundant, affordable, and accessible.

📋 Description

• Lead marketing operations and analytics at Cohere • Manage the marketing operations, automation, and analytics and data operations staff • Hire to fill capability gaps • Integrate acquired companies’ systems and data into Cohere’s technology stack • Own and document the marketing attribution methodology • Obtain sign-off from Marketing, Revenue Operations, and Finance • Present marketing’s pipeline contribution to the executive team each quarter • Direct analysts in evaluating campaign and channel return on spend for Growth and Demand, Events, and Product Marketing • Own Marketo, Looker, GA4, 6sense, and the campaign and lead side of Salesforce • Manage forms, nurture, lead lifecycle, scoring, and routing • Structure campaign data and reconcile target-account data to the governed account list • Establish data change controls with Revenue Operations • Run A/B testing on nurture programs and forms • Consolidate tools and dashboards toward governed metric sources • Own the martech and operations budget • Track marketing budget and headcount • Build pipeline and capacity models for marketing planning • Report to the VP of Brand and collaborate with the Marketing Chief of Staff, Growth and Demand, Product Marketing, Revenue Operations, Sales Operations, and Finance • Deliver first-year milestones including a governed executive dashboard, rebuilt lead routing, reconciled target-account reporting, reproducible quarterly attribution, reduced stack size, production marketing workflows using agents, and planning models

🎯 Requirements

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company • Experience managing a marketing operations and analytics team and its martech budget • Experience setting priorities across operations, automation, and analytics specialists and hiring to fill gaps • Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing, and synchronization between the systems • Experience configuring Marketo and Salesforce personally • Experience owning a multi-touch attribution model end to end and defending its definitions to a CFO or executive team • SQL proficiency • Comfort with a governed BI layer such as Looker • Experience running the data side of an account-based motion, including target-account list hygiene • Experience working closely with Revenue Operations and Sales Operations • Experience in enterprise, regulated, or public-sector buying environments • Knowledge of GDPR and CASL as they apply to lead handling • Current use of AI and automation in the team’s work • Enterprise AI, infrastructure, or developer-platform marketing experience preferred • Experience building agentic or LLM-based workflows in GTM operations preferred • Product-led funnel instrumentation alongside a sales-led pipeline preferred • Experience consolidating an inherited martech stack or merging systems after an acquisition preferred

🏖️ Benefits

• Weekly lunch stipend of $75/£75 or equivalent in local currency • Full health and dental benefits • Separate mental health budget • RRSP matching • 401K • Pension Scheme • 100% parental leave top-up for up to 6 months, for either parent • Annual enrichment benefits for arts and culture, fitness/wellness, quality time, and workspace improvement • Education and learning stipend for conferences, courses, and coaching • 6 weeks of paid vacation (30 working days) • Budget for traveling to other offices if remote • Annual company offsite • Daily lunch program, snacks, and community/social events for office-based employees • Co-working benefit for employees not near an office • $500 home office stipend

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