Marketing Director

🔥 17 hours ago

🇨🇦 Canada – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Myodetox

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🏥 Healthcare

🏨 Hospitality

💼 Consulting

💰 Seed Round on 2018-12

Healthcare • Hospitality • Consulting

Myodetox is a health and wellness company that specializes in providing hands-on therapy and corrective exercises to help clients maintain a pain-free lifestyle. The company's team of licensed healthcare professionals aims to improve movement, reduce pain, prevent injuries, and accelerate recovery for individuals. Myodetox offers personalized treatment plans that include regular tune-ups to ensure optimal body function. They operate clinics in Canada and the U. S. , where experienced therapists work to address joint, muscle, and nerve pain, decrease tension, and correct posture.

📋 Description

• Set the strategic direction of Myo's marketing function • Own paid media strategy, testing, creative briefs, channel structure, and performance across Canada and the US • Test additional paid channels and creative formats such as TikTok and YouTube • Set content strategy and creative direction across organic social, short-form video, and search, including AI search visibility • Diagnose account performance, decide what to test next, and flag ineffective spend • Lead the full marketing launch for each new clinic and improve the launch playbook • Own lifecycle and retention strategy, including welcome, early retention, post-visit follow-up, and win-back programs • Own the performance dashboard and monthly channel reporting, explaining performance changes and making recommendations • Allocate the marketing budget across campaigns, channels, funnel stages, and investment types • Set success criteria for tests, evaluate results, and reallocate budget • Lead the marketing team by example and manage agencies, contractors, and vendors • Embed AI into creative production, analysis, reporting, lifecycle, and prototyping workflows • Build structures that enable creative work while protecting priority execution • Develop the team's judgment and run the weekly operating rhythm

🎯 Requirements

• Hands-on, player-coach leadership experience • Experience managing meaningful Meta and Google Ads budgets • Ability to diagnose paid media performance issues and evaluate account health firsthand • Ability to build and use AI workflows across marketing functions • Experience shaping and building marketing teams at different stages of a business • Strong investment judgment, including clean experimentation and skepticism of vanity metrics • Ability to make an honest case for marketing spend, including brand work without clean attribution • Strong opinions on what wins in social and search • Ability to brief and critique creative at a high level • Ability to build team capability rather than dependency • Brand and category fluency; ability to protect premium positioning • Experience across paid media, lifecycle, launch strategy, and brand