Growth Marketing Manager

🕒 August 28

🇺🇸 United States – Remote

💵 $100k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Cresta

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Own the pipeline and acquisition number for assigned channels, deciding what to double down on or pull back • Build a growth thesis for the paid and digital mix from first principles and bring new bets to the table • Lead paid social across LinkedIn Ads and Meta Ads, alongside a focused paid search program • Partner with the brand designer on ad creative and maintain a high quality bar • Monitor campaign pacing against budget and pipeline goals, proactively flagging issues and deciding when to stop or expand initiatives • Leverage AI tools and audience enrichment platforms, including Clay, to build precise targeting, automate workflows, and drive lean-team output • Collaborate cross-functionally with demand generation, content, creative, and sales teams

🎯 Requirements

• Track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing • Strong traditional digital marketing backgrounds will also be considered • Quantitative fluency; a math-first brain that reasons about performance from the data • Demonstrated creativity and original thinking • Strategic mindset connecting day-to-day execution to broader business goals • High motor with a hunger to learn • Actively experiments with AI tools and brings new ideas to the team • Excellent communication skills; able to synthesize performance data into clear, stakeholder-ready updates • Nice-to-have qualifications are explicitly not required: exposure to paid advertising platforms; familiarity with Salesforce or HubSpot; experience with data or audience tools such as Clay

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees • Equity

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