SEO Strategist – PLG Growth, AI Visibility

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🔥 14 minutes ago

🇨🇦 Canada – Remote

💵 $115k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as primary metrics • Build and prioritize organic programs around high-intent, bottom-of-funnel demand • Partner with CRO and product growth on landing page tests, signup-flow optimization, template changes, and conversion-focused content • Identify gaps between organic landing pages and the in-product experience and feed search intent data back to product and lifecycle teams • Build attribution and reporting connecting organic sessions to signups, activations, and revenue • Coordinate with mobile and app teams on web-to-install paths • Own technical SEO health, including crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering • Run technical audits and translate findings into prioritized developer-ready tickets • Diagnose and resolve indexation and ranking issues using Google Search Console, log files, crawl data, and analytics • Implement and maintain schema markup across brands • Monitor algorithm updates and SERP feature shifts and recommend response plans • Act as SEO lead on WordPress site builds and redesigns from information architecture and URL structure through launch QA • Partner with web developers on templates, page builders, plugins, and performance optimization • Own SEO configuration, redirects, robots directives, XML sitemaps, and hreflang where applicable • Lead SEO workstreams for migrations, replatforms, domain consolidations, and brand merges • Build redirect maps, crawl comparisons, launch checklists, and traffic/signup-preservation plans • Monitor post-migration recovery against baseline • Measure and improve brand visibility in AI search surfaces • Monitor AI citation share, brand mentions, and sentiment using enterprise AI visibility platforms • Identify third-party sources cited by LLMs and recommend content, PR, and listing strategies • Optimize content structure for extractability and track AI referral traffic and signups in GA4 • Own monthly performance reporting and quarterly roadmaps • Contribute to team OKRs, SEO standards documentation, and the shared operating model • Partner with content leads on topical authority maps, content briefs, and refresh programs • Brief and manage external vendors • Present findings and recommendations to brand GMs, growth leaders, and marketing leadership

🎯 Requirements

• 5+ years of hands-on SEO experience with at least 3 years focused on technical SEO • Direct experience owning organic acquisition for a product-led or self-serve SaaS product, measured on signups or trials • Ability to connect organic performance to signups, activations, conversions, revenue, and build reporting that proves it • Deep WordPress expertise: themes, block-based editors, page builders, plugin ecosystems, performance tuning, and SEO configuration • Experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations, with measurable traffic-preservation results • Working knowledge of AI search and AEO/GEO • Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms • Strong understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget • Ability to read HTML, CSS, and basic JavaScript • Ability to write clear technical tickets developers can act on without back-and-forth • Strong analytical and communication skills; comfortable presenting to growth and product stakeholders • Must be eligible to work without sponsorship • Preferred: Experience with CRO testing platforms and landing-page or signup-flow optimization • Preferred: Experience with programmatic or templated SEO at scale • Preferred: Familiarity with headless or hybrid WordPress architectures and CDN and edge configuration • Preferred: Basic SQL, Python, or BI dashboarding skills • Preferred: Experience working across a portfolio or multi-brand environment • Preferred: Exposure to home-services, field-services, SMB, or vertical SaaS markets • Preferred: Experience briefing and managing SEO agencies

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Robust wellness benefits, including an annual wellness stipend • 3 weeks of vacation to start • A paid volunteer day of your choosing • 2 floating holidays to celebrate anything of significance to you • Employee Stock Purchase Program • Registered Retirement Savings Plan (RRSP) with 4% company match

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