CRM Marketing Specialist, English & Spanish

🔥 9 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Drive product, contact, and creative strategies for large-scale CRM campaigns using machine learning, predictive modeling, and personalized content • Manage and execute the marketing campaign process from request submission through deployment, focusing on email, SMS, and push channels • Perform audience segmentation and execution • QA touchpoints, personalization elements, and dynamic content • Build and deploy campaigns • Design and implement A/B and multivariate tests to improve fan strategies and conversion rates • Optimize lifecycle CRM campaigns, including onboarding and reactivation, using insights, analytics, and automation tools to increase fan LTV • Extract insights and learnings for future optimization and template efficiency • Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies that meet performance targets

🎯 Requirements

• Bachelor’s degree with at least 3-5 years of similar or relevant work experience • Experience with CRM tools, including Epsilon PeopleCloud Messaging, Movable Ink, and Attentive preferred • Working knowledge of enterprise-level marketing automation platforms, including Adobe AEP, AJO, CJA, Campaign, Marketo, or SFMC • HTML editing and working knowledge required to make template edits • Deep understanding of channel KPIs, A/B testing, metrics, and reporting • Bilingual proficiency in English and Spanish required • Proficiency in Photoshop • Ability to work independently and as a team player • Strong communication skills • Strong project and time management skills, with high standards of accuracy and organization • Ability to work in a fast-paced production schedule with fluctuating workload • Ability to collaborate and manage dependencies with team members supporting campaign launches • Passion for innovation and solving difficult challenges • Passion for sports is a plus

🏖️ Benefits

• Work from home • Employees are required to work 40 hours per week • Potential to work more than 40 hours per week and/or weekends