Marketing Director

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 $140k - $180k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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FundThrough

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💸 Finance

💳 Fintech

🤝 B2B

💰 Private Equity Round on 2020-10

Finance • Fintech • B2B

FundThrough is a tech-powered invoice funding platform designed to help small businesses manage cash flow by providing fast invoice payments. They offer flexible invoice funding that allows businesses to get invoices paid in days, rather than waiting for traditional net terms of 30, 60, or 90 days. This service empowers businesses to focus on growth, handle large projects, and manage day-to-day expenses. FundThrough supports a variety of B2B industries and continuously works to improve customer satisfaction and provide innovative funding solutions, including an API for seamless integration with tools like QuickBooks. Their platform is intuitive, making it easy for businesses to fund only the invoices they choose and receive payment quickly.

📋 Description

• Own marketing-sourced pipeline and funded-client targets across all channels • Run integrated demand generation programs across paid, ABM, organic, email and partner channels • Lead demand generation contractors and agencies against clear ROI targets • Optimize the full acquisition funnel, improving lead quality and shortening time from sign-up to first funding • Own positioning, messaging and go-to-market for segments and industries • Lead launches for new products, pricing and offers with Product, Revenue and Client Success • Equip Sales and partners with pitch decks, one-pagers, competitive intelligence and client-facing content • Build scalable partner marketing programs for embedded finance, platform and referral partners • Drive lifecycle engagement and repeat funding through automated, personalized onboarding, activation and expansion journeys • Lead client migration and product transition communications • Own content and brand strategy and direct content, creative and design contractors • Lead website strategy, conversion optimization, SEO, AEO and GEO through the website contractor • Work with Product and Engineering to improve sign-up flows and tracking • Set attribution and reporting strategy and oversee marketing operations across Marketo, CRM, GA4, Segment and Databricks • Use AI and agentic workflows to increase output without adding headcount • Deliver weekly insights and monthly and quarterly business reviews to leadership • Work closely with Partnerships, Revenue, Product and Client Success

🎯 Requirements

• 8+ years of B2B marketing experience, including at least 3 years leading teams, contractors or agencies • Proven success building and scaling demand generation programs that drive measurable pipeline, revenue and client acquisition • Strong product marketing experience, including positioning, messaging, go-to-market launches and sales enablement • Experience managing integrated marketing programs across paid media, ABM, organic search, email and lifecycle marketing • Demonstrated experience applying AI tools and automation to marketing workflows, with measurable improvements in productivity, campaign performance or revenue outcomes • Solid understanding of marketing automation, CRM, attribution and funnel analytics, with the ability to direct and evaluate technical specialists • Strong knowledge of SEO, website conversion optimization and emerging AI-driven discovery strategies • Exceptional project management, communication and stakeholder management skills • Passion for our mission of empowering small businesses to thrive • Clearing a criminal record check is a condition of employment

🏖️ Benefits

• Opportunity to leave your mark on a growing startup • An incredibly diverse team of brilliant minds from all over the world • Competitive compensation, including stock options • Competitive Health benefits • Family-friendly policies • Flexible work-from-home policy with a globally dispersed team • A fully stocked kitchen, birthday treats, and a lunch of your choice every week (one of our values is Fun & Food!)

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