VP of Marketing – B2B SaaS

Job not on LinkedIn

🕒 3 days ago

🇨🇦 Canada – Remote

💵 $180k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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StoreForce

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

🛒 Retail

🤝 B2B

💰 Private equity on 2023-04

SaaS • Retail • B2B

StoreForce is an all-in-one retail operations SaaS platform for specialty retailers that centralizes workforce management, KPI and performance management, retail execution, and employee engagement. It provides mobile and enterprise modules that give real-time visibility and enable retail executives, field managers, and store staff to communicate, execute strategies, optimize labor, and improve store performance.

📋 Description

• Define and execute a go-to-market and marketing strategy supporting revenue targets, value creation, and profitable growth • Own the annual marketing plan and budget, allocating investment based on pipeline contribution, CAC efficiency, and ROI • Refine ICP, segmentation, positioning, and target account strategy with Sales, Client Success, and Product • Present marketing performance, pipeline forecasts, and strategic recommendations to executive leadership and the Board • Build and own a scalable, multi-channel demand generation engine • Lead the SDR function and improve lead-to-qualified-opportunity conversion • Establish funnel definitions, SLAs, and lead management processes with Sales • Design and run ABM programs for enterprise retail targets • Drive cross-sell and upsell pipeline with Client Success • Own digital strategy across website, paid search, paid social, email, and organic channels • Lead SEO, AEO/GEO, and AI-answer-engine visibility strategy • Define and lead the marketing AI strategy across content, personalization, campaign execution, lead scoring, and analytics • Own and optimize the martech stack, including Salesforce and HubSpot • Build marketing analytics and attribution frameworks tying investment to pipeline, bookings, and ARR • Partner with Finance and Revenue Operations on forecasting, budgeting, and unit economics • Deliver executive and Board-ready dashboards and reporting • Elevate StoreForce’s brand, positioning, content, thought leadership, events, customer advocacy, and sales enablement • Lead, develop, recruit, and mentor a high-performing marketing organization • Build partnerships across Sales, Client Success, Product, Finance, and HR

🎯 Requirements

• Bachelor’s degree in Marketing, Business or a related field; MBA an asset • 10+ years’ experience in B2B marketing • 5+ years in a senior marketing leadership role within a B2B SaaS company • Demonstrated success in a private equity-backed company, including operating against a value creation plan, reporting to a Board and/or PE sponsor, and delivering growth with EBITDA discipline • Experience through an acquisition, recapitalization or exit of an asset • Proven track record of building demand generation engines that delivered measurable pipeline and ARR growth while improving CAC efficiency • Deep, hands-on expertise in digital marketing, including paid media, SEO, website optimization, marketing automation and conversion rate optimization • Practical experience with AEO/GEO and LLM visibility strategies • Experience deploying AI tools and workflows across a marketing organization • Strong marketing analytics and attribution background; comfort with dashboards, BI tools and funnel analysis • Advanced experience with Salesforce and HubSpot or equivalent marketing automation platforms • Experience leading SDR teams and account-based marketing programs in complex, enterprise B2B sales cycles • Experience leading multi-disciplinary teams across content, digital, events, customer marketing and creative • Understanding of the retail industry strongly preferred • Experience marketing to an international audience an asset • Strategic thinking, commercial and financial acumen, data-driven decision-making, integrity, leadership, communication and influence, agility, innovation, and collaboration

🏖️ Benefits

• Bonus at target • Flexible schedule • Employer-paid health benefits including dental, prescription drug coverage, and a Health Spending Account • RRSP Matching with First Time Home Buyer support • Company paid training and professional development • Extended Long Weekends and Religious Observance Days • Employee Referral Program • Spotlight Recognition Bonus Program • Dedicated Employee Assistance Program (EAP) • Enhanced family leave policies • Time off to actively support a charity/volunteer • Travel for industry events, client and sales meetings, and leadership and Board meetings

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