Marketing Investments Process Leader

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Logo of GE HealthCare

GE HealthCare

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Own the global Marketing Zero-Based Budgeting standard-work model across in-scope Global Markets zones • Lead phased implementation, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking • Define and maintain the Marketing ZBB operating model, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, inputs, reviews, escalations, and reporting • Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with planning cycles, business priorities, governance, and operating rhythms • Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms • Facilitate investment reviews, exception management, action tracking, leadership updates, issue resolution, and post-cycle retrospectives • Monitor standard-work adherence, submission quality, tool usage, data completeness, timeline compliance, and reporting readiness • Develop KPIs and executive-ready reporting covering investment requests, approved funding, committed spend, actuals, forecasts, variances, risks, and reallocation opportunities • Identify process gaps, duplication, data quality issues, and adoption barriers; simplify, automate, and strengthen workflows with operational excellence teams • Drive adoption through communications, training materials, playbooks, user guides, FAQs, feedback loops, and continuous improvement routines • Act as the central process owner and connector across zones and functions to clarify ownership, resolve issues, remove barriers, and balance global consistency with zone-specific needs

🎯 Requirements

• Bachelor's degree in Marketing, Finance, Business Administration, Operations, or related field • 5+ years of experience in Marketing Operations, Commercial Operations, Finance, Budget Management, Strategic Planning, Business Operations, or a related operational leadership role • Experience implementing standard work, governance processes, operating rhythms, or planning frameworks across a complex matrixed organization • Strong understanding of marketing budget management, investment planning, prioritization, forecasting, spend tracking, variance management, and performance reporting • Proven ability to lead cross-functional initiatives from design through implementation, adoption, sustainment, and continuous improvement • Strong project management, analytical, and problem-solving skills • Ability to manage multiple priorities across global stakeholders and competing timelines • Ability to influence without authority and communicate clearly with senior leaders, finance partners, zone marketers, and cross-functional teams • Experience creating or managing dashboards, trackers, templates, process documentation, reporting tools, and leadership updates • Direct experience with Zero-Based Budgeting, marketing investment governance, annual operating planning, marketing budget management, or portfolio prioritization preferred • Finance degree or finance-facing budgeting, forecasting, accruals, purchase orders, invoice tracking, or spend governance experience preferred • Experience using Smartsheet, Workfront, Power BI, Tableau, or similar tools preferred • Familiarity with Lean methodology, process mapping, Kaizen/workout facilitation, or continuous improvement tools preferred • Healthcare industry or commercial marketing experience preferred • Ability to work flexible hours to support global stakeholders preferred • GE HealthCare will only employ those who are legally authorized to work in the United States for this opening • GE HealthCare will not sponsor individuals for employment visas, now or in the future

🏖️ Benefits

• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI) • Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Accident insurance • Tuition reimbursement • Professional development • Challenging careers • Competitive compensation

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