Performance Marketing Manager, Google & YouTube

🔥 18 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ground News

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📱 Media

💰 Seed Round on 2020-12

Media

Ground News is a news comparison platform that provides users with access to a wide range of news sources. Through its features such as the Browser Extension and Daily Briefing, it allows users to see political bias ratings, coverage percentages from various perspectives (left, center, right), and market-disproportionate reporting on various stories. Ground News empowers readers to understand media bias, review the blind spots in current news stories, and access information from multiple viewpoints for a more balanced understanding of the news. The platform offers local, national, and international news coverage with tools to help readers critically engage with news content.

📋 Description

• Build Google Ads from scratch, including account structure, campaign architecture, naming conventions, and testing frameworks • Scale spend from its current low base to a major share of total paid budget while holding CAC and subscriber payback • Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy • Work with external agencies to build the YouTube creative engine through briefing, testing, and hook and format iteration • Build, test, and iterate dedicated Google landing pages • Establish measurement infrastructure including conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and trusted reporting • Experiment with and launch adjacent paid channels when justified • Partner with product, engineering, and analytics to deliver paid media requirements • Report performance honestly and tactfully

🎯 Requirements

• 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app • Proven experience scaling an account from small to large • Hands-on YouTube experience, including scaling video campaigns • Strong analytical skills; comfortable with GA4, spreadsheets, and BI tools • Ability to brief video creative and diagnose ad performance • Experience managing campaigns on paid channels beyond Google • Genuine interest in news and media is a plus • Ability to travel occasionally to the Kitchener, Ontario HQ and company-wide All Hands meetups • Ability to work legally in Canada

🏖️ Benefits

• Competitive total rewards with a market-benchmarked base salary calibrated to location • Remote-first environment: work from anywhere in Canada, on your own time zone • In-person meetups and team gatherings • Medical, dental, vision, and life insurance coverage for you and your family • Professional development opportunities • Mission-driven, collaborative, creative team with diverse perspectives