Field & Event Marketing Lead

🕒 September 28

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Haus

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

☁️ SaaS

💰 $4M Venture Round on 2022-06

Consulting • Logistics • SaaS

Haus is a marketing science platform that helps businesses measure the incrementality of their advertising efforts, both online and offline. It provides tools like GeoLift and Causal Attribution to optimize marketing campaigns and investments. Haus enables businesses to conduct experiments to evaluate the impact of their advertising spend, offering insights that drive smarter marketing decisions. By employing advanced econometric models, Haus helps companies accurately assess their marketing's incremental value, ultimately leading to better investment strategies and higher returns.

📋 Description

• Define Haus's event marketing strategy with marketing leadership, including event selection, formats, and target accounts • Own the full slate of Haus-owned, executive dinner, partner, sponsored, conference, summit, and roadshow events • Execute events end to end, including messaging, materials, site selection, vendor and contract negotiation, registration, agendas, staffing, signage, on-site production, and logistics • Own the event marketing budget and tradeoff decisions • Partner with Sales, Demand Generation, and BDR on target account selection, pre-event outreach, on-site coverage, and post-event follow-up • Measure post-event pipeline impact and decide what to repeat or discontinue • Test new event formats and engagement models for technical and non-technical audiences • Collaborate with product marketing, content marketing, customer marketing, marketing leadership, Sales, Demand Generation, and BDR teams

🎯 Requirements

• 5–7 years in field/event marketing, ideally in B2B, including owning programs end to end • Track record of getting Sales to show up and follow through, earning reps' trust, and driving pre- and post-event account engagement • Track record of tying events to pipeline and revenue, not just attendance • Experience running multiple formats simultaneously: owned events, sponsorships, conferences, and roadshows • Real budget accountability • Strong vendor management and contract negotiation skills • Calm under last-minute change; able to re-plan rather than freeze • Comfortable operating without a finished playbook and bringing structure to ambiguity • Experience in marketing or ad tech, or willingness to become fluent quickly • Experience marketing to senior marketing, analytics, or finance buyers • Experience at a company making the mid-market-to-enterprise transition • Experience building a field/event marketing program from scratch • Small-format and executive dinner experience, not only large conferences • Curiosity about new AI tools and fluency in putting them to work

🏖️ Benefits

• Flexible PTO - take time when you need it! • Equity – Startup environment with part-ownership in our successes • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best • WFH stipend to support the set up you need to be productive • Events & Offsites – opportunities to connect and celebrate in real life! • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) • New Parent Leave – take time to welcome your newest Hausmate • In-person collaboration at Haus offices in San Francisco, Seattle, and New York City • Equal opportunity and inclusive culture

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