Senior Marketing Manager, Customer Lifecycle

🔥 14 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Info-Tech Research Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🤝 B2B

🏢 Enterprise

Consulting • B2B • Enterprise

Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.

📋 Description

• Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention • Design and lead onboarding programs and communications that accelerate time-to-value • Build adoption campaigns with sales and product teams to increase usage of key features • Develop lifecycle communications across email, in-app, and content channels • Develop and execute a customer advocacy strategy and scale the customer awards program • Identify and nurture customer advocates for case studies, testimonials, events, and peer networking • Develop and scale a customer referral program aligned with growth objectives • Develop customer growth initiatives that encourage expanded product adoption and account expansion • Identify at-risk customers using usage data, support signals, and satisfaction metrics • Design and execute save and win-back programs with customer success and sales • Track churn indicators and retention metrics to reduce attrition • Analyze performance metrics across lifecycle programs and refine strategies • Liaise between marketing, sales, and customer success teams • Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives

🎯 Requirements

• BS/MS degree in marketing, communications, or a related field • 7-10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles • Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs • Strong ability to build and nurture customer relationships • Proven experience developing and executing integrated marketing campaigns across the customer journey • Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders • Strong storytelling and content creation skills, including case studies and testimonials • Excellent written and oral communication skills • Analytical ability to measure program success, interpret churn/retention data, and iterate based on insights • Experience managing and mentoring team members • Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo • Creative problem-solving skills • Exceptional organizational skills and ability to manage competing deadlines and complex projects • Ability to adapt quickly to changing priorities • Bilingual proficiency in French, Spanish, or German is good to have

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Recruitment and hiring accommodations available upon request