Director, Lifecycle & Organic Growth

Job not on LinkedIn

🔥 23 minutes ago

🇨🇦 Canada – Remote

💵 $175k - $210k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KOHO

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

Consulting • Insurance • Fintech

KOHO is a financial technology company that provides Canadians with tools to manage their money effectively and enhance their lifestyle. Offering a single platform, KOHO allows users to spend smarter with a prepaid Mastercard that offers up to 5% cash back, grow their savings with competitive interest rates, facilitate borrowing with easy cash advances, and build credit history. The app also features budgeting tools, payment splitting, and various customizable plans to suit individual needs, emphasizing convenience and financial wellness for its users.

📋 Description

• Own the strategy, roadmap and targets for Lifecycle and Organic Growth • Lead lifecycle programs across onboarding, activation, cross-sell, upsell, reactivation, retention and servicing • Set direction for organic acquisition across koho.ca, SEO, GEO, app store optimization and content marketing • Bring rigorous measurement to Organic and connect organic presence to registrations and activation • Connect owned channels with Paid, Affiliates and Product for an end-to-end customer journey • Steward the global control group and incrementality program • Own the experimentation roadmap, including A/B tests, holdouts and multivariate journeys • Present performance and strategy to the executive team • Own the Lifecycle operating model, legal review, QA, launches and post-launch measurement • Partner with Legal and Compliance on accurate, compliant and auditable customer communications in English and French • Own incident response and business continuity for customer messaging • Own website governance and release protection • Manage the owned-channel martech stack and vendors, with Braze as the core platform • Lead, develop, retain and grow a team of seven

🎯 Requirements

• 10+ years in lifecycle, CRM or retention marketing at a B2C consumer tech, fintech or subscription business • 4+ years leading managers • Track record of moving business metrics through owned channels, backed by incrementality evidence • Deep, hands-on fluency with a modern customer engagement platform; Braze strongly preferred • Experience with journey architecture, segmentation, Liquid personalization, and CDP data integration such as Segment • Working fluency in SEO and technical SEO, ASO, content strategy, and AI-powered search discovery • Strong analytical judgment; comfortable in SQL or working closely with Data • Experience in a regulated industry • Executive communication skills • Experience managing and retaining engaged teams • Already using AI in day-to-day work • Experience with Canadian financial services regulation and CASL • Experience with predictive or ML-driven personalization • Professional working proficiency in French is nice to have • Experience with a headless CMS such as Sanity and on-site experimentation is nice to have • Must be legally eligible to work in Canada

🏖️ Benefits

• Competitive compensation & equity • Generous vacation • Wellness days • Flex Days • Holiday closure • Remote-first environment • Coworking support • Yearly all hands retreat • Access to coaching & growth programs • Parental top-up & leave policies • Comprehensive health benefits • Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development

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