Lifecycle Marketing Manager

🔥 1 hour ago

🇨🇦 Canada – Remote

💵 CA$79k - CA$109k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lime

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

📦 Logistics

💼 Consulting

✈️ Travel

💰 $418M Convertible Note on 2021-11

Logistics • Consulting • Travel

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Own the lifecycle ecosystem and serve as the single source of truth and ultimate driver for lifecycle campaigns • Architect cross-channel lifecycle strategy based on macro business goals • Build complex workflows inside Braze • Own final data science analytics • Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations • Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling • Design, build, test, and iterate on user onboarding, activation, churn prevention, and dormancy recovery flows • Treat CRM as a product by managing custom attributes, event nesting, data infrastructure, and user journey edge cases • Manage technical project workflows, JIRA ticket structures, asset pipelines, and localization coordination • Coordinate cross-functional dependencies across Product, Data Science, and Creative teams

🎯 Requirements

• Candidates must reside in Canada • 4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment • Strong conceptual and practical comfort with data science methodologies • Understanding of exploration vs. exploitation in Multi-Armed Bandits • Understanding of clustering algorithms, such as k-means • Ability to measure statistical significance across rolling algorithmic tests • Deep, hands-on technical proficiency with enterprise CRM engines • Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content • Strong marketing analytics background • High proficiency with Tableau or Looker • Strong spreadsheet modeling skills • Experience navigating and managing JIRA-style ticketing frameworks • Bachelor's degree in Marketing, Operations Research, Business, Economics, or related field is preferred • SQL and Python skills are nice to have • English language proficiency is required on the application form

🏖️ Benefits

• Discretionary annual performance bonus opportunities • Equity, subject to applicable plan terms and eligibility requirements • Equal Opportunity Employer • Reasonable accommodation during the application or hiring process