Senior Marketing Manager, Customer Lifecycle

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention • Design and lead onboarding programs and communications that accelerate time-to-value for new customers • Partner with sales and product teams to build adoption campaigns and drive usage of key features • Develop lifecycle communications across email, in-app, and content channels • Develop and execute a customer advocacy strategy and manage the customer awards program • Identify and nurture customer advocates for case studies, testimonials, events, and peer networking initiatives • Collaborate with sales, delivery, and marketing teams to create advocacy content across digital, events, and social media • Develop and scale a customer referral program to drive high-quality opportunities • Develop customer growth initiatives that expand product adoption within existing accounts • Identify at-risk customers using usage data, support signals, and satisfaction metrics, and execute retention, save, and win-back programs • Track churn indicators, retention metrics, and lifecycle program performance to refine strategies • Serve as liaison among marketing, sales, and customer success teams • Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives

🎯 Requirements

• BS/MS degree in marketing, communications, or a related field • 7–10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles • Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs • Strong ability to build and nurture customer relationships • Proven experience developing and executing integrated marketing campaigns across the customer journey • Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders • Strong storytelling and content creation skills, including developing case studies and testimonials • Excellent written and oral communication skills • Analytical mindset with ability to measure program success, interpret churn/retention data, and iterate based on insights • Experience managing and mentoring team members, ensuring effective resource allocation • Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, or similar • Creative problem-solving skills and ability to drive innovative marketing strategies • Exceptional organizational skills and ability to manage competing deadlines and complex projects • Ability to adapt quickly to changing priorities and thrive in a dynamic, high-energy work environment

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Accommodation available to applicants throughout the recruitment and hiring process upon request