Marketing Asset Manager

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MOCA Systems, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

🏗️ Construction

💼 Consulting

Enterprise • Construction • Consulting

MOCA Systems, Inc. is a full-service provider in the design and construction industry, specializing in delivering Owner's services for large, complex, and socially important construction projects. The company provides comprehensive services that include Owner’s Representative, Cost Management, Schedule Management, Planning and Programming, Facility Condition Assessments, Economic Services, and innovative solutions like MOCA911. MOCA Systems focuses on aligning project stakeholders to ensure projects are completed on time, within budget, and meeting quality expectations. They serve a variety of clients including Federal, State, and Local Government agencies, as well as corporate and commercial entities. With extensive industry experience, MOCA Systems excels in managing and reducing risks associated with construction projects, promoting effective communication, and anticipating changes to improve project outcomes.

📋 Description

• Improve how prospective and current customers find information, understand software and services, and take the next step across corporate, Touchplan, and MOCA Services websites • Map visitor journeys from discovery through evaluation, inquiry, and access to customer resources • Identify confusing navigation, missing information, and barriers to action • Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action • Design and build WordPress pages and landing pages using Elementor • Apply visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts • Create reusable page templates and components supporting consistent branding and efficient updates • Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to prioritize improvements • Improve inquiry and demo request journeys, including forms and confirmation experiences • Coordinate tracking, CRM connections, and lead routing with marketing operations • Develop testable recommendations for page layouts, messaging, and calls to action • Use A/B testing and usability testing where appropriate • Report on website performance and track priority actions and qualified inquiries alongside traffic and engagement • Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings • Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers • Test pages, navigation, links, and forms across browsers and devices • Apply accessibility practices and coordinate remediation with developers • Monitor page speed and site health, optimize images and page assets, and resolve performance and technical issues with developers • Apply on-page SEO practices and monitor indexing and crawl issues • Organize and adapt product, service, industry, and customer content for website visitors • Keep claims, statistics, client logos, and resource links current • Maintain website design standards and document reusable templates and publishing practices • Apply approved brand guidelines across digital content • Organize and maintain current, approved marketing assets • Package emails and newsletters using approved copy and assets • Build and format email layouts, apply brand standards, and test mobile display, links, and calls to action • Coordinate audience targeting and sending with marketing operations • Collaborate with marketing colleagues and external developers • Own day-to-day website execution and maintain a prioritized improvement plan

🎯 Requirements

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred • At least three years of relevant experience in website management, digital design, or digital marketing • Direct responsibility for improving business websites • Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting • Portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements • Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization • Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes • Strong editing, quality assurance, and project management skills • Ability to manage competing requests and collaborate with marketing, sales, and development teams • Strong attention to detail and practical problem-solving abilities • Excellent written and verbal communication skills • Preferred: experience with B2B software, professional services, and/or the AEC industry • Preferred: Elementor, basic HTML and CSS, Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, and marketing automation or CRM integrations • Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush helpful • Applicant must be located in the eastern or central time zone of the United States • Must be a U.S. citizen or Permanent Resident Alien of the United States

🏖️ Benefits

• Remote position • Equal employment opportunity and discrimination-free workplace • Work environment free of discrimination and harassment

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