Senior Paid Campaigns Specialist – Commerce, Affiliate Media

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PCMag

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1982

📱 Media

Media • Technology

PCMag is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. It provides expert industry analysis and practical solutions to help consumers and businesses make better buying decisions and to get more from technology. PCMag covers a wide range of technology-related topics including reviews of electronics, software, services, and other tech products. It also offers advice and tips on a variety of tech and consumer-related issues.

📋 Description

• Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks for profitable affiliate and e-commerce monetization • Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive CPA, EPC, and ROAS economics • Design A/B testing frameworks for creatives, messaging, landing pages, audiences, and platform placements • Produce, iterate, and deploy AI-generated ad variants • Optimize Amazon Associates, Amazon Creator portals, and Storefront attribution models • Integrate affiliate networks including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks; track links, sub-ID data, and merchant performance • Build Excel financial models, pivot tables, and dynamic formulas to analyze unit economics and affiliate revenues • Track campaign performance and profitability using Looker, Tableau, GA4, and internal BI tools • Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution with engineering teams • Run weekly and monthly data alignment meetings with Editorial, SEO, and Product teams • Create actionable reports and executive pitch decks in Google Slides and PowerPoint • Mentor colleagues on generative AI workflows and prompt engineering

🎯 Requirements

• Advanced mastery of Meta Ads Manager • Advanced mastery of Google Ads Interface/Editor and YouTube • Advanced mastery of ChatGPT ads and Taboola/native advertising networks • Strong quantitative skills and proven Excel proficiency, including financial modeling, nested formulas, dynamic pivot tables, and scenario analysis • Deep understanding of affiliate marketing economics, including EPC, CVR, RPV, revenue-share models, and commission rates • Hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models • Experience with Impact, Partnerize, Rakuten, CJ Affiliate, and other third-party tracking networks • Practical experience using Claude, Gemini, OpenAI, LLMs, and prompt engineering • Exceptional written and spoken English • Ability to present complex data to C-suite and cross-functional leaders • Must be available to work EST hours • Must provide live monitoring and bid adjustments during peak shopping events such as Black Friday, Cyber Monday, and Prime Day

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Life and disability benefits • Flexible Spending Accounts (FSAs) • 401(k) with company match • Employee Stock Purchase Plan • Flexible Time Off • Volunteer Time Off • Paid holidays • Family building and caregiving support • Family Care and Parental leave • Fitness Reimbursement • Wellness programs • Employee Resource Groups • Company-sponsored events • Educational support • Mentorship programs • Career development resources • Employee engagement programs • Recognition awards