Vice President, Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

PSD

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏗️ Construction

🏥 Healthcare

📦 Logistics

Construction • Healthcare • Logistics

PSD is an energy efficiency services and technology company. We combine building science with technology to help our customers achieve tangible energy efficiency savings. We build products and deliver services that support energy efficiency improvements in buildings. For over 25 years, PSD employees have been innovating and evolving the energy efficiency industry. We bring technical experts together with hands-on implementers to create services that deliver and efficiently measure the outcomes of your programs.

📋 Description

• Develop and execute an integrated marketing and go-to-market strategy aligned with corporate growth objectives and revenue targets • Translate company strategy into market positioning, messaging, campaigns, and demand-generation priorities • Build the company’s brand, market presence, thought leadership, and competitive positioning within GovTech SaaS • Develop strategies supporting customer acquisition, expansion, retention, and entry into new markets or segments • Partner with CRO, Sales, Professional Services, Product, and Customer Success leaders to create a coordinated customer journey and revenue engine • Lead and direct Marketing and Business Development teams, including organizational structure, talent development, priorities, and performance • Establish goals, KPIs, accountability, and operating rhythms across Marketing and Business Development • Build a high-performing, data-driven growth-stage SaaS team • Own pipeline generation, lead acquisition, campaign performance, events, content, digital marketing, and demand-generation channels • Establish lead-generation and qualification processes with Sales • Use data, market intelligence, and customer insights to optimize investment and funnel conversion • Develop reporting and attribution models demonstrating contribution to pipeline and revenue • Serve on the Senior Leadership Team and contribute to corporate strategy, organizational planning, and growth initiatives • Support the CRO and CEO with board reporting, business performance updates, GTM metrics, and growth initiatives • Provide analysis of marketing performance, pipeline contribution, market trends, risks, and opportunities • Establish scalable processes and operating disciplines for a PE-backed growth environment • Partner with Finance and executive leadership on budgets, forecasting, resource allocation, and ROI • Maintain understanding of the municipal/government technology market, customer needs, competition, and emerging trends • Develop market intelligence informing corporate, product, sales, and GTM decisions • Strengthen relationships with industry organizations, strategic partners, and market influencers • Leverage customer insights and data to improve positioning, messaging, and customer experience

🎯 Requirements

• 10+ years of progressive marketing leadership experience • Significant experience leading a B2B SaaS or technology marketing function • Experience building and executing growth-focused GTM strategies tied to revenue and pipeline outcomes • Experience leading multiple marketing disciplines and ideally Business Development/BDR functions • Experience in a PE-backed, high-growth, or investor-driven environment is strongly preferred • Experience working closely with Sales and executive leadership to create an integrated revenue strategy • Strong understanding of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and performance analytics • Experience developing and presenting executive-level and/or board-level reporting • Proven ability to build, lead, and develop high-performing teams through periods of growth and change • Experience in GovTech, public-sector technology, enterprise software, or selling into municipalities/government is an asset • Strong commercial acumen, strategic thinking, and data-driven decision-making skills • Exceptional communication, influencing, and executive presence

🏖️ Benefits

• Supportive and engaging “Fun-clusive” culture • Contributions celebrated and skills rewarded • Career growth encouraged • Equal access and participation for people with disabilities • Reasonable accommodations available throughout recruitment and selection • Human-led decision making with human review of AI-generated recruitment outputs