Director, Product Marketing

🕒 Yesterday

🇨🇦 Canada – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Roofr

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

🏪 Marketplace

💰 $12M Series A on 2022-09

SaaS • B2B • Marketplace

Roofr is a comprehensive software platform designed specifically for roofing businesses. It offers a suite of tools that streamline various aspects of roofing operations, including CRM, instant estimates, proposals, roof measurements, and integrated invoicing and payments. Roofr enables roofers to capture leads, create stunning proposals, manage job details, and order materials all from one platform. The software aims to improve efficiency, save time, and help roofing companies grow by consolidating multiple applications into one seamless workflow.

📋 Description

• Lead and develop a team of three product marketers • Own product marketing strategy across PLG and sales-led motions • Partner with Product leadership on positioning, messaging, launch strategies, and customer value propositions • Lead end-to-end GTM strategy for major product launches • Develop differentiated positioning and messaging for SMB customers in B2B SaaS • Build and improve product marketing frameworks, processes, and playbooks • Partner with Sales and Customer Success to identify customer needs and improve enablement • Oversee sales collateral, product messaging, onboarding content, lifecycle campaigns, competitive intelligence, and GTM assets • Develop strategies to increase adoption, engagement, expansion, and retention • Establish cross-functional customer-insight feedback loops • Use market research, customer insights, competitive intelligence, and product data to inform strategy • Define and monitor product marketing KPIs • Leverage PLG, lifecycle marketing, automation, and digital experiences to scale GTM execution • Represent the customer perspective in strategic planning • Partner with Marketing leadership on positioning, campaigns, content strategy, and demand generation

🎯 Requirements

• 7+ years of product marketing experience, including product launches and cross-functional GTM initiatives in a high-growth B2B SaaS environment • Demonstrated experience managing and developing product marketing teams • Strong understanding of SMB SaaS buyers and customer journeys • Hands-on experience supporting Product-Led Growth (PLG) and Sales-Led/PLS motions • Experience developing product positioning, messaging, segmentation, personas, competitive differentiation, and GTM strategies • Experience translating complex SaaS products into compelling customer value propositions • Strong understanding of the full product lifecycle • Experience building scalable product marketing processes, frameworks, and operating rhythms • Strong analytical skills connecting initiatives to measurable business outcomes • Cross-functional leadership and stakeholder management skills • Excellent written and verbal communication skills • Experience with Pendo, Appcues, Navattic, HubSpot, Figma, or similar platforms • Experience in vertical SaaS, construction technology, or SMB-focused software is a plus • Product Marketing Core Certification or similar professional certification is a plus

🏖️ Benefits

• 1st week of employment is mandatory PTO • 1 Friday off per month • Company-wide paid shutdown for the week between Christmas and New Year’s • Flexible time off • 100% employer-paid premiums for Extended Healthcare and Dental in Canada • RRSP/401k match • Generous Parental Leave policy • Annual company retreat with team-building activities • Learning and development opportunities • Home office setup stipend • Internet and phone allowance • Remote-first culture • Weekly Friday paydays • Equity and opportunity for significant growth