Head of Marketing

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 15%

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Savvy Talent

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Savvy Talent is a recruitment company dedicated to helping businesses find top-tier candidates to join their teams. The company focuses on understanding the unique needs of its clients and crafts job listings that attract potential candidates. Savvy Talent emphasizes proactive outreach and thorough vetting processes to identify optimal candidates, taking into account their experience, expertise, and demeanor. They provide end-to-end recruitment services, from defining hiring goals to onboarding new hires, ensuring a seamless experience for their clients. Savvy Talent is led by Kaitlyn Heilweil, a former SpaceX recruiter with extensive experience in talent acquisition and culture building in fast-paced environments.

📋 Description

• Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline • Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution • Keep every channel true to the brand positioning across social, paid media, product marketing, and the website • Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content • Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified pipeline • Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media • Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market • Build and systematize an email marketing motion using AI tooling and automation • Execute hands-on copywriting, branding, storytelling, and messaging • Track initiatives, report performance, and communicate results and impact

🎯 Requirements

• 4 to 7 years of marketing or growth experience at a SaaS, marketplace, or consumer tech company • A key role on the marketing or growth team of a fast-growing startup or scale-up, ideally one between $10M and $100M in revenue, with results you can clearly point to • Experience leading or mentoring others (direct reports, freelancers, or agencies) and readiness to manage a small team • Hands-on skill in copywriting, offers, positioning, and storytelling, with examples of campaigns you built and launched yourself • A deep, current understanding of the creator economy, social platforms, and how attention works on modern channels • Experience with PLG or self-serve acquisition, and interest in learning enterprise marketing • A strong interest in AI tools and workflow optimization, with real examples of how you use them • Resourceful and data-driven: you can show the results of each initiative you ran • Experience with two-sided marketplaces (preferred) • Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred) • Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred) • Hands-on experience with a modern go-to-market stack (preferred) • Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)

🏖️ Benefits

• Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises • Paid Time Off: 3 weeks of vacation annually • Paid Holidays • Paid Sick Leave

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