Head of Marketing

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 15%

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Savvy Talent

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Savvy Talent is a recruitment company dedicated to helping businesses find top-tier candidates to join their teams. The company focuses on understanding the unique needs of its clients and crafts job listings that attract potential candidates. Savvy Talent emphasizes proactive outreach and thorough vetting processes to identify optimal candidates, taking into account their experience, expertise, and demeanor. They provide end-to-end recruitment services, from defining hiring goals to onboarding new hires, ensuring a seamless experience for their clients. Savvy Talent is led by Kaitlyn Heilweil, a former SpaceX recruiter with extensive experience in talent acquisition and culture building in fast-paced environments.

📋 Description

• Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline • Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution • Maintain brand positioning consistency across social, paid media, product marketing, and the website • Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content • Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified sales pipeline • Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media • Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market • Build and systematize email marketing using AI tooling and automation • Execute hands-on copywriting, branding, storytelling, and messaging • Track initiatives, report performance, and communicate results and impact • Report directly to the CEO and manage agencies supporting the marketing function

🎯 Requirements

• 9+ years of marketing experience, including B2B SaaS • A key, attributable role in a marketing org during a $10M to $100M scale-up • Experience marketing for both enterprise and PLG or self-serve motions • Proven people management experience with a player-coach style, ideally having led multiple marketing functions at once • Hands-on skill in copywriting, offers, positioning, and storytelling; you do the work, not just brief it out • Demonstrated familiarity with the creator economy and creator marketing, and a deep understanding of how attention works on modern social platforms • A strong affinity for AI tooling and workflow optimization, with real-world examples • Resourceful and results-driven: you get results without a blank check and can say what every initiative returned • Experience with two-sided marketplaces (preferred) • Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred) • Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred) • Hands-on experience with a modern go-to-market stack (preferred) • Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)

🏖️ Benefits

• Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises • Paid Time Off: 3 weeks of vacation annually • Paid Holidays • Paid Sick Leave

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