Senior Director, Product & Customer Marketing

🕒 September 21

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 CA$275k - CA$335k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Solink

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🏨 Hospitality

📦 Logistics

Healthcare • Hospitality • Logistics

Solink is a cloud-based video security and analytics platform that provides businesses with comprehensive visibility by integrating video with data. Utilizing AI-powered insights, Solink helps inform business strategies to safeguard people, assets, and profits. The system offers intuitive video search capabilities, remote video access, event search and notifications, and professional video alarms. With over 200 integration partners, Solink's camera-agnostic solution maximizes ROI by connecting existing systems. It caters to various industries, such as retail, hospitality, healthcare, and more, enhancing their security and operational efficiency.

📋 Description

• Own product positioning, messaging, and narrative across Solink’s platform, products, and industries • Develop and defend a category point of view differentiating Solink from adjacent and competing solutions • Test and refine messaging with customers, prospects, and sales • Lead go-to-market strategy and execution for major feature and product launches • Build scalable launch playbooks and processes across the product portfolio • Identify opportunities to grow adoption and ARPU through positioning, packaging, and go-to-market strategy • Own the competitive intelligence program and maintain an accurate view of the competitive landscape • Run a win/loss program and convert deal outcomes into sharper positioning and enablement • Educate Sales, Marketing, and Product teams on competitive threats and responses • Build and scale sales enablement content, including battlecards, pitch decks, objection handling, and training • Partner with Sales, Customer Success, and RevOps to align enablement with the roadmap and competitive landscape • Measure and improve enablement adoption, ramp time, and win-rate impact • Build Solink’s Analyst Relations program and establish relationships with relevant industry analysts • Prepare analyst briefings, RFI/RFP responses, and positioning materials • Translate analyst feedback into product, positioning, and go-to-market recommendations • Own customer marketing strategy, including references, case studies, testimonials, and advocacy programs • Partner with Demand Gen and Customer Success on adoption, expansion, and retention programs • Build a scalable customer reference and advisory program supporting field marketing, competitive deals, and category building • Build a team and function from a strong existing base of product marketers

🎯 Requirements

• 10+ years of experience in product marketing • Meaningful experience in customer marketing, competitive intelligence, or analyst relations • Proven track record building category positioning that differentiates a product in a competitive market • Experience leading go-to-market strategy and end-to-end execution for major product launches • Experience building or scaling a sales enablement function with measurable impact on win rate or ramp time • Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs • Strong executive communication skills and experience presenting positioning and strategy to CMO, executive, and board-level audiences • Experience building and coaching a team of product and/or customer marketers • Experience in physical security, video surveillance, IoT, or related B2B technology industry is a nice to have • Experience building an Analyst Relations function is a nice to have • Experience scaling a product or customer marketing function past $100M+ ARR is a nice to have • Familiarity with HubSpot, Salesforce, Highspot, Seismic, or Gainsight is a nice to have • Candidates must undergo a criminal records check upon hire • Must be a Canadian Citizen (dual citizens included), or eligible to work in Canada • Must comply with Solink’s security policies and standards

🏖️ Benefits

• Meaningful equity for every full-time, permanent employee • Fully paid health and dental coverage with no waiting period • $500 health spending account • Monthly reimbursement for fitness, wellness, or mental health programs • Flexible working arrangements where the role allows • Advancement based on contribution, initiative, and ability to raise the bar • Candid culture with clear expectations and honest feedback • Social connection through So-learns, Solink-o, and So-lunches

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