Senior Manager, Enterprise Business Development

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TELUS Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🤖 Artificial Intelligence

☁️ SaaS

B2B • Artificial Intelligence • SaaS

TELUS Digital is an award-winning digital consultancy that combines human-centered design, software engineering, data science and generative AI to create AI‑fueled digital experiences and platforms for global brands. The company provides services in experience strategy, UX research and design, engineering and architecture, data science and engineering, digital marketing, and product/project delivery, and operates Fuel iX™, an enterprise-focused generative AI engine to help businesses move AI initiatives into production. TELUS Digital emphasizes a collaborative culture, global hiring, and accessibility in its hiring practices.

📋 Description

• Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies; build and manage outbound sequences via Apollo and similar tools. • Track and iterate on key outbound metrics (connect rates, reply rates, meetings booked, pipeline influenced) to continuously improve cadence structure and messaging. • Own the end-to-end lead process including capture and conversion tracking, with clear SLA and funnel performance reporting • Define and maintain lead scoring models in alignment with marketing and sales, continuously optimizing conversion at each funnel stage. • Serve as a player-coach: collaborate with SDR team members to create and support individualized career development plans. Lead, coach, and develop a team of SDRs by setting performance standards, running call reviews, and conducting regular pipeline inspections. • Serve as the internal expert and champion for excellence in outreach and AI-powered tools. Drive adoption of cutting-edge automation to elevate outreach sophistication, improve team productivity, and optimize conversion rates across the SDR funnel. • Build and maintain a library of cold outreach templates (email, LinkedIn, phone scripts) tailored to different client and contact profiles. • Design and manage SDR incentive programs (SPIFs, commissions, recognition) and socialize team performance across sales leadership and the broader organization. • Interlock with commercial leaders to ensure direct alignment of lead generation strategies to commercial pursuits and revenue priorities. • Work in lockstep with cross-functional partners, including product marketing, sales ops, and revenue operations, to orchestrate cross-functional campaigns, lead attribution accuracy, and alignment across the tech stack. • Attend and represent the company at key industry events and conferences as part of lead generation responsibilities; plan and execute pre- and post-event outreach campaigns for trade shows and virtual events, tracking event-sourced pipeline and ROI.

🎯 Requirements

• 7 to 10 years of experience in lead generation, sales development, or demand generation • Proven track record of building and leading high-performing SDR teams • Deep expertise in outbound prospecting, sequencing, and messaging strategy • Strong knowledge of inbound lead management processes and funnel optimization • Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools • Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent) • Fluency with AI-powered tools for sales productivity, prospecting, and personalization • Experience in a SaaS, managed services, or technology company preferred • Strong data literacy with comfort building pipeline dashboards and KPI reports • Excellent written and verbal communication skills • Skilled at crafting compelling outreach content.

🏖️ Benefits

• Offers Bonus • 20% annual bonus of base salary, subject to the terms and conditions of the annual plan design