Associate Director, Strategy – Demand Gen, Performance Marketing

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $112k - $163k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Thrive Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

👥 B2C

💰 Venture Round on 2015-01

Consulting • Marketing • B2C

Thrive Digital is a growth marketing agency that specializes in designing and managing full funnel growth marketing campaigns. They work with clients to create bespoke, scalable, and sustainable strategies to achieve business objectives using performance marketing, data-driven design, and data measurement. Thrive Digital is known for empowering remote work teams, as demonstrated in their work with companies like Asana and ActiveCampaign. They emphasize collaboration and creativity in their operations, fostering a positive and open work environment. Established in 2011, Thrive Digital prides itself on helping well-known brands spread their message, acquire customers, and generate sales.

📋 Description

• Deliver strategic leadership to performance teams • Leverage industry trends to evolve Thrive’s services and client marketing strategies • Partner with leadership to align team goals with company growth • Manage key relationships and ensure the long-term success of high-complexity projects and prospects • Provide expert contributions to the Performance department and enhance team members’ skills • Champion client success across large, multi-faceted accounts • Identify solutions and refine processes to improve client partnerships and retention • Manage senior performance marketers and advocate for team members • Develop team performance marketing skills and lead a results-driven culture • Support senior Performance leadership and collaborate with supporting-function leaders • Develop, set, and execute Thrive’s short- to long-term performance marketing product and services roadmap • Build relationships across Performance leadership, strategists, and cross-functional partners during onboarding • Contribute strategic input across high-complexity accounts and support key client moments • Lead high-impact client moments and improve team execution and client outcomes

🎯 Requirements

• Experience leading and owning large-scale, multi-channel, full-funnel demand generation performance marketing programs with monthly media spend exceeding $1M USD • Experience driving sustained performance across Meta, Search, YouTube, Programmatic, and TikTok • Experience leading and developing multi-level teams of 15+, including managing managers • Experience designing and evolving performance reporting and dashboards using Looker, Google Sheets, Excel, or Tableau • Experience leading department- or company-level initiatives and process improvements • Experience owning performance strategy across diverse business models, including forecasting, pacing, and measurement • Experience advising senior and C-suite executive stakeholders • Experience leading complex client relationships with multiple senior executive stakeholders • Candidates for roles based in Canada must already be eligible to work in Canada • Thrive does not provide visa sponsorship

🏖️ Benefits

• Profit Sharing after 1 year of employment • Comprehensive benefits program • Remote-first, flexible work • Paid vacation and wellbeing time • Career development support • Internal career coaches • Health, dental, and paramedical coverage • Accommodations available upon request during the selection process

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