Head of Business Development – Marketing Solutions

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $122k - $147.5k / year

⏰ Full Time

🔴 Lead

💰 Business Development (BDR)

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TransUnion

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1968

💼 Consulting

📣 Marketing

📦 Logistics

💰 Post-IPO Debt on 2018-04

Consulting • Marketing • Logistics

TransUnion is a global credit information and insights company based in the United States. It offers a range of products and services related to credit monitoring, identity theft protection, and credit report management, including free annual credit reports, fraud alerts, and credit freezing services. TransUnion uses the VantageScore® 3. 0 model to provide credit scores, although lenders may use different models to assess creditworthiness. It provides powerful tools for consumers to manage and understand their credit health, such as credit monitoring with alerts and ID theft insurance. TransUnion serves various industries, including financial services, automotive, and media, and is committed to financial inclusion, data security, and consumer privacy. It also provides business solutions for credit portfolio management, customer acquisition, debt recovery, and fraud prevention.

📋 Description

• Partner with sales teams to grow the Marketing Solutions business in Canada • Serve as subject matter expert for audience, measurement and Marketing Mix Modeling (MMM) solutions • Work with existing clients and new prospects to understand challenges, demonstrate solutions and move opportunities from discovery through close • Lead client conversations from discovery through solution positioning • Grow existing client relationships and identify and develop new Marketing Solutions opportunities • Deliver against revenue targets • Work with marketing, analytics and agency stakeholders to understand audience and measurement challenges and develop use cases and business cases • Guide opportunities through presentations, objection handling, negotiation, close and hand-off to client success • Engage solution, analytics and implementation partners for methodology, data feasibility, model design and validation • Share market, customer and competitor insight to inform sales strategy and product development

🎯 Requirements

• 10+ years’ experience selling data-driven Marketing Solutions • Track record of developing and closing Marketing Solutions opportunities with senior client stakeholders • Expert-level knowledge of audiences, identity, targeting, activation, measurement and Marketing Mix Modeling (MMM) • Proven ability to improve acquisition, media effectiveness and marketing ROI • Ability to explain complex concepts in terms of client outcomes for executive, marketing and agency audiences • Established network across marketing, media and agency ecosystems • Understanding of banking, insurance, fintech, retail and related industries • Experience negotiating enterprise agreements within large, matrixed organizations • Curious problem solver who asks the right questions to uncover the real issue • Persuasive communicator who is persistent, detail-oriented and customer-focused • Willingness to travel as needed

🏖️ Benefits

• Remote work arrangement • Occasional in-person attendance at work-related events • Work/life flexibility • Resources for professional and personal development • Accommodation for applicants with disabilities in accordance with applicable laws

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