CRM Specialist

Job not on LinkedIn

🕒 March 11

🐊 Florida – Remote

🐊 Florida – Remote

💵 $65k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Lead the setup, configuration, and optimization of CRM systems for new and existing clients across multiple industries. • Design and implement comprehensive sales funnels, lead nurturing sequences, and customer lifecycle campaigns. • Develop sophisticated segmentation strategies and automated workflows that align with client business objectives and customer behaviors. • Create and maintain CRM integrations with third-party tools, websites, and marketing platforms to ensure seamless data flow. • Build and manage multi-touch marketing campaigns including email sequences, SMS campaigns, and automated follow-up systems. • Develop A/B testing strategies for campaign optimization, analyzing performance metrics to drive continuous improvement. • Create dynamic content and personalization strategies based on customer data and behavioral triggers. • Implement lead scoring models and qualification processes to improve sales team efficiency and conversion rates. • Serve as the primary CRM expert for assigned client accounts, providing strategic guidance on platform capabilities and best practices. • Conduct training sessions and workshops for client teams on CRM usage, campaign management, and performance analysis. • Troubleshoot technical issues, optimize system performance, and recommend platform upgrades or migrations when needed. • Collaborate with internal teams to ensure CRM strategies align with broader marketing campaigns and business objectives. • Maintain data hygiene standards, including list management, duplicate removal, and compliance with privacy regulations. • Create comprehensive reporting dashboards and provide regular performance analysis to clients and internal stakeholders. • Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. • Identify opportunities for campaign optimization and revenue growth through data-driven insights.

🎯 Requirements

• 4+ years of hands-on experience with CRM platforms and marketing automation systems. • Preferred: Demonstrated expertise with High Level CRM (GoHighLevel) and Salesforce, including funnel building, automation setup, and advanced feature utilization. • Broad knowledge of major CRM platforms such as HubSpot, Adobe, ActiveCampaign, Klaviyo, Mailchimp, or similar systems. • Strong understanding of email marketing best practices, deliverability optimization, and compliance requirements (CAN-SPAM, GDPR). • Experience with API integrations, webhook configurations, and third-party tool connections. • Proficiency in HTML/CSS for email template customization and landing page optimization. • Analytical mindset with experience in campaign performance analysis and conversion rate optimization. • Excellent project management skills with the ability to handle multiple client accounts simultaneously. • Strong communication skills for client training, troubleshooting, and strategic consultation. • Proficiency in Google Suite, project management tools, and marketing analytics platforms. • Detail-oriented approach with a passion for process optimization and system efficiency.