Senior Publisher Manager

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321 The Agency

11 - 50 employees

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Own publisher acquisition, relationship management, and supply growth across multiple verticals. • Recruit and onboard new publishers producing high-quality leads and inbound calls. • Leverage your existing industry relationships to accelerate publisher growth. • Manage day-to-day communication with publishers through phone, email, Slack, and Zoom. • Negotiate pricing, volume commitments, and commercial terms. • Monitor lead quality, conversion rates, claim rates, and profitability. • Work closely with internal account managers and operations teams to maximize publisher performance. • Identify new traffic sources and emerging publisher opportunities. • Analyze publisher KPIs and recommend optimization strategies. • Resolve delivery, compliance, and quality issues quickly. • Attend industry conferences and networking events to build strategic partnerships. • Help develop long-term publisher acquisition strategies.

🎯 Requirements

• 5+ years managing publishers, affiliates, or traffic partners • Existing relationships with publishers in one or more of the following: Roofing, HVAC, Windows & Doors, Solar, Plumbing, Home Improvement, Medicare, ACA, Final Expense, Life Insurance, Auto Insurance • Deep understanding of: Ping/Post, Real-Time Lead Distribution, Live Call Transfers, Affiliate Marketing, Performance Marketing, CPL, CPA, CPC, Revenue Share • Experience working with lead exchanges, affiliate networks, or publisher marketplaces. • Strong negotiation and relationship-building skills. • Ability to analyze publisher performance using data and reporting. • Comfortable working in a fast-paced startup environment.

🏖️ Benefits

• Competitive Base Salary • Uncapped Performance Bonus • Publisher Growth Incentives • PTO • Health Benefits • Remote Work Environment • Significant Career Growth Opportunity

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