Global Demand Generation Lead

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

3M

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1902

🏭 Manufacturing

🏥 Healthcare

🚘 Automotive

Manufacturing • Healthcare • Automotive

3M is a global innovation company that operates in a multitude of sectors, offering a diverse range of products such as abrasives, adhesives, advanced materials, automotive parts, dental products, electrical components, medical supplies, personal protective equipment, and much more. Known for its commitment to science and innovation, 3M is constantly working on developing solutions that address global challenges, including sustainability efforts aimed at achieving carbon neutrality and reducing water usage. With a focus on solving both big and small problems, 3M leverages its vast portfolio of over 100,000 patents to deliver practical solutions across various industries, from healthcare and electronics to transportation and safety.

📋 Description

• Own, refine, and continuously update buyer personas and lifecycle journey maps across web, UX, email, social, and video/YouTube touchpoints • Translate customer pain points into segment-led content frameworks and solution-oriented content • Analyze performance data and audience insights to optimize content strategy based on real-time behavior • Integrate qualitative and quantitative data, proprietary insights, competitive research, and performance benchmarks into content narratives • Lead content strategy workshops, journey-mapping sessions, and collaborative exercises with Product, UX, and Sales stakeholders • Partner with UX, design, social, product management, and regional marketing teams to build a seamless customer experience • Create and scale standardized global content delivery templates and calendars • Design and champion AI-driven content production workflow guidelines • Optimize content structures for traditional search, AI-synthesis engines, conversational bots, and generative search • Manage external creative agencies, freelancers, and production partners • Connect content performance to customer-journey metrics, revenue, and conversion insights with subject matter experts

🎯 Requirements

• 8–10 years of dedicated digital marketing and content strategy experience • Proven track record building content frameworks from scratch in complex industries or fast-paced agency environments • Proven experience hosting interactive content strategy workshops and exercises • Exceptional ability to read data dashboards, interpret web analytics, UX research, and social listening insights • Deep, demonstrable experience building buyer personas and lifecycle journey maps • Ability to deconstruct highly technical products or services into clear, solution-oriented storytelling • Experience integrating generative AI tools into content operations, editing, and workflow automation while maintaining content integrity

🏖️ Benefits

• Private medical care • Life insurance • Retirement scheme • Multisport card • Opportunity to work globally as part of an international organization • Work in a respectful, inclusive, and friendly environment with open door policy • Professional training and onboarding package • Supporting your professional development, possibility to gain certifications/co-founding studies • Supporting your work-life balance through being a part of community groups, CSR actions, volunteering • Internal integration events