Field Marketing Manager – Deep Brain Therapies

🕒 6 days ago

🏄 California – Remote

🏄 California – Remote

💵 $99.3k - $198.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Abbott

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1888

⚕️ Healthcare Insurance

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare Insurance • Biotechnology • Pharmaceuticals

Abbott is a global healthcare company committed to advancing medical technologies and improving lives around the world. It offers a broad range of leading products in diagnostics, medical devices, nutrition, and branded generic medicines. Abbott's innovations such as the FreeStyle Libre glucose monitoring systems and BinaxNOW rapid antigen tests are transforming diabetes management and COVID-19 response. Through its partnerships and initiatives, Abbott aims to foster health equity, improve access to healthcare, and address critical health challenges like malnutrition and infectious diseases. Abbott is also dedicated to sustainability and social responsibility, striving to make life-changing technologies accessible and affordable.

📋 Description

• Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS. • Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs. • Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients. • Design and execute regionally tailored marketing campaigns based on local market dynamics. • Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly. • Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups. • Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders. • Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization. • Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI. • Provide competitive intelligence and field insights to inform product marketing and commercial strategy. • Support local launches and limited market releases, including reporting and performance tracking. • Engage in continuous market learning through customer visits, conferences, and research. • Ensure compliance with all FDA regulations, company policies, and quality standards. • Travel up to 50% (domestic).

🎯 Requirements

• Bachelor’s degree in Business Administration, Marketing or equivalent. • Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products. • Experience in the medical device industry, particularly with complex, technology-driven portfolios. • Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS. • Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions. • Demonstrated success designing and executing scalable marketing programs across diverse customer segments. • Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills. • Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization. • Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness. • Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking. • Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy. • Ability to prioritize, multitask, and execute in a fast-paced, evolving environment.

🏖️ Benefits

• Career development with an international company where you can grow the career you dream of. • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. • An excellent retirement savings plan with a high employer contribution. • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.