Channel Marketing Manager

Job not on LinkedIn

🔥 21 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Absolute Security

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

🔐 Security

🔒 Cybersecurity

🏢 Enterprise

Security • Cybersecurity • Enterprise

Absolute Security is a leading provider of self-healing, intelligent security solutions designed to protect businesses in a digital landscape. With a focus on endpoint security, device management, and network access, Absolute Security offers a range of products such as Absolute Control, Absolute Resilience, and Secure Access solutions. These products are built to enhance device and application health, secure access to cloud apps, and enable comprehensive threat protection across web, cloud, and private applications. Absolute Security serves various industries, including education, finance, government, healthcare, and transportation, helping organizations maintain compliance, reduce vulnerabilities, and maximize productivity.

📋 Description

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals. • Manage MDF, partner marketing calendars, campaign execution, and performance tracking. • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities. • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs. • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results. • Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets. • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels. • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact. • Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution. • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution. • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes. • Support partner enablement and engagement initiatives. • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications. • Coordinate partner training and awareness programs. • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions. • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs. • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis. • Develop recommendations to optimize partner marketing investments and maximize business impact. • Support budget planning, forecasting, and expense management for channel marketing programs and campaigns. • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI. • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement. • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms. • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

🎯 Requirements

• 5+ years of B2B technology marketing experience. • 2+ years of channel, partner, or alliance marketing experience within the technology industry. • Experience working with VARs, distributors, OEMs, or strategic technology partners. • Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement. • Experience managing marketing budgets, forecasting, and investment planning. • Experience managing MDF programs and evaluating ROI. • Proficiency with Salesforce CRM and marketing automation platforms. • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. • Excellent communication, presentation, and stakeholder management skills.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities