Engagement Marketing Manager

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🔥 12 hours ago

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PlatformQ

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

⚕️ Healthcare Insurance

☁️ SaaS

Education • Healthcare Insurance • SaaS

PlatformQ is a leading provider of digital engagement solutions, specializing in the fields of healthcare and education. The company operates through two main divisions: PlatformQ Health, which enhances patient outcomes by providing live, interactive online education for healthcare professionals, patients, and caregivers; and PlatformQ Education, which revolutionizes enrollment management by helping colleges and universities connect with students through digital platforms. PlatformQ's proprietary technology enables scalable, targeted, and interactive environments for education and engagement, partnering with academic institutions and professional societies to deliver trusted and actionable content.

📋 Description

• Ensure performance goals and KPI milestones are met for all assigned programs • Develop and execute effective strategies to increase audience acquisition and engagement with assigned video education programs • Create powerful messaging that engages target audiences • Monitor audience engagement and acquisition metrics and adjust strategies accordingly • Present program performance and marketing strategies to internal stakeholders • Manage and mentor direct reports, including day-to-day leadership, regular performance communication, formal performance reviews, and onboarding and training for new hires • Manage marketing budgets for assigned programs and deliver spend at or below budget • Leverage AI tools to streamline campaign workflows, enhance content development, and improve efficiency in performance analysis and reporting

🎯 Requirements

• 8 + years of experience in digital marketing or audience engagement, preferably within a digital health, education, or media environment • Proven track record of developing and executing email campaigns and engagement and acquisition strategies that meet or exceed KPIs • Experience leading, mentoring, and developing a small team, including performance management and onboarding • Strong analytical skills, with the ability to monitor performance metrics and translate insights into actionable strategy • Experience managing marketing budgets and delivering programs at or below budget • Detail-oriented, organized, and able to own multiple campaigns simultaneously; familiarity with leveraging AI tools to improve marketing efficiency is a plus